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KTM Orange Day comes to Delhi

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KTM Orange Day Delhi 1 web

KTM Racing India recently conducted the third Orange Day for its customers in Delhi. The Orange Day event has been conceptualised to allow customers to experience the racing genes of the company’s popular motorcycle, the 200 Duke. Owners also get a chance to interact among each other and face off on a race track.

The venue for the Orange Day was the Parking Area near the ATC Tower at the Cargo Stand of the Indira Gandhi International Airport (Terminal 2 Road), with KTM owners as well as non-KTM motorcycle enthusiasts among the invitees. Proceedings kicked off with registrations followed by a classroom session by a racing expert on racing basics and the best way to extract the most out of the bike. This was followed by a demonstration on the track and then the race. Other events included service camps, KTM Powerwear and Powerparts stalls, refreshments and music. The company also showcased its 1190 RC8-R superbike, the 350 SX-F and the recently-launched 390 Duke. The first few buyers of the KTM 390 Duke received the keys to their motorcycles at the event.

Speaking at the occasion, Ishwinder Singh Khurana, DGM Probiking, Bajaj Auto Ltd. said that the KTM brand was rooted in racing and the company wanted KTM owners to experience the capabilities of the motorcycle on a race track. The Orange Day has been organised in Pune, Mumbai, Bangalore, Hyderabad, Ahmedabad, Noida, Chennai, Vadodara, Jaipur, Kochi and now Delhi, and would be held in other metros too.

KTM has won over 230 World Championship titles in various categories including 12 consecutive Dakar Rally titles. Their motorcycles seek to follow this racing philosophy through the use of light and high-strength alloy components allowing what is usually the best power-to-weight ratio in their respective classes.

Story: Gaurav Nagpal

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Ducati eBay Motors store online

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Ducati eBay Store 1 webDucati are one of the most well-known exotic bike brands in the world, and now, it looks like the Bologna-based manufacturer is expanding on the digital front as well.

Ducati USA have announced their first-ever online store in association with e-business behemoths eBay. This is the first time ever that a popular motorcycle brand like Ducati will be directly carrying out business via eBay Motors.

For those of you who are wondering will users be able to buy bikes from the e-store, let us tell you that the Ducati eBay store will first be loaded with lots of accessories, apparel, helmets and parts for Ducati motorcycle owners in the US market.

Thus, buying new Ducati gear or an official spare part is just a click away. What’s more is that buyers can go through an array of other Ducati offerings like scale models and high-performance units. It’s a must-visit for all Ducati lovers and motorcycle enthusiasts alike. Make sure you check out the Ducati USA eBay Store.

We hope Indian manufacturers are taking notes, and maybe,even a page out of Ducati’s book.

Story: Sayem Syed

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Suzuki and Salman team up for ‘Being Human’ Access

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Salman Khan access web

Bollywood icon Salman Khan’s Being Human Foundation is instantly recognisable thanks the amount of promotion he and his superstar friends have carried out for it. Recently, this promotional activity was taken to a whole new level, when Suzuki along with Salman announced the release of a special, limited edition ‘Being Human’ version of the Suzuki Access.

Speaking at Suzuki’s Mumbai dealership, Salman, who was there to purchase his very own being human scooter, spoke about this collaboration and what he hopes will come out of it, he said, “I am really happy that Suzuki has launched a co-branded Being Human scooter. This is the first step in a long association between Suzuki and Being Human: The Salman Khan Foundation. Suzuki’s nationwide network will help the Foundation increase its reach in its mission to provide education and healthcare for the underprivileged.”

Through this collaboration, Suzuki will not only sell this special edition of the Access, but also various other Being Human merchandise in it’s outlets across the nation. The proceeds from these sales will be used to help educate underprivileged children, pay for heart surgeries and cataract operations, and organise bone marrow donation camps.

Atul Gupta, Executive Vice President of Suzuki India felt optimistic about the masses also joining in on the cause, he said, “Suzuki is proud to extend its partnership with Salman. Suzuki globally is committed to contributing to the development of the community though social action programs. We are very happy to be able to contribute to the Being Human effort by promoting the cause through the presence of branded apparel at our dealerships and we are sure our customers will become partners in the goals of the Being Human Foundation.”

Story: Harket Suchde

Police Model Design Honda CBR 250R

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Police Model Design Honda CBR 250R 1 webHonda Motorcycle & Scooter India Pvt Ltd (HMSI) has unveiled the Police Model Design of its CBR 250R motorcycle, in partnership with ‘Grand’ IJS Electronics, a manufacturer of emergency vehicles warning products. The motorcycle was shown at 16th Indian International Security Expo 2013.

The Police Model Design CBR 250R has been designed as a police patrolling vehicle to facilitate quick response to incidents and provide high visibility at night. The motorcycle is equipped with LED lights, red-blue traditional police beacon lights, collapsible pole lights for high visibility, and torch light to allow reading and writing at night. The motorcycle is also fitted with a police siren with public address (PA) system that incorporates a push-to-talk button to switch to the microphone, as well as a utility box. Along with the motorcycle, Honda provides a specially designed helmet that includes a hands-free microphone to help in addressing the public while riding the motorcycle.

Story: Gaurav Nagpal

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Harley-Davidson Chennai HOG Ride

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Harley-Davidson HOG Chennai 2 webChennai recently woke up to the sound of 300 Harley-Davidson motorcycles roaring through the city. H.O.G. chapters across India from Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad, Delhi, Mumbai, Chandigarh, Indore and Kochi came together with their families making this a big milestone for Harley-Davidson in India as it was the biggest zonal ride ever. The posse made their way through the streets of Chennai to Mahabalipuram in celebration of the 2nd Southern H.O.G. Ride. The three day event, organized featured live music, stalls having the latest Harley-Davidson merchandise on display, a tattoo parlour and a “Swap Shop” where riders could exchange motorcycle accessories and install them on the spot.

“The Southern H.O.G Ride has always been one of my favourite regional rides. I attended the first Southern H.O.G Ride in 2012 which was nothing short of fantastic. This year’s edition has been equally fabulous if not more. These three days passed in a flash, as I made new friends, shared my riding stories and will now be riding back home with a whole new set of brothers” Bala Chandrasekharan, Director, Coromandel H.O.G, Chapter, Chennai. Coromandel Chapter is the host chapter for the Second Southern H.O.G. Ride. As the men at Harley-Davidson say, ‘You’re not just buying a bike but an entry into a culture and lifestyle that the brand offers’.

Story: Rommel Albuquerque

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Harley Rock Riders Show, 4th Dec, Delhi