Jim Gorde

Savsol Lubricants Revamp Brand; Sign Sidharth Malhotra

April 18, 2024 by Jim Gorde Leave a Comment

Savsol Lubricants have announced Bollywood youth icon Sidharth Malhotra as their brand ambassador in a major brand revamp, while also revealing advanced technological innovations.

Savsol Lubricants, a leading player in automotive and industrial lubricants, announced the launch of Savsol Ester 5, a pioneering range of lubricants with cutting edge technology set to transform product lines and the lubricants market.

Alongside this significant introduction, Savsol Lubricants also announced the signing of Bollywood youth icon Sidharth Malhotra as brand ambassador. With this strategic move, the company aims to enhance its brand visibility and reach while also forging a stronger bond with customers and consumers. The partnership with Sidharth marks an important milestone in Savsol’s journey to introduce the most advanced range of products under the Savsol Ester 5 brand name.

Gautam N Mehra, Chairman and MD, Savita Oil Technologies Ltd, said, “We are thrilled to unveil our path-breaking Ester fluid technology, with a range of Ester products, that will set new benchmarks in the lubricants industry. With Sidharth Malhotra on board, we are poised to achieve new heights of excellence and continue to deliver exceptional products and experiences for our customers.”

“Our commitment to innovation compels us to constantly push boundaries and redefine industry standards. Savsol Ester 5 is a range with revolutionary lubricant technology containing Esters that underscores our dedication to delivering exceptional products that cater to the evolving needs of our customers. After years of R&D efforts we are proud to be able to deliver this advanced chemistry across a product range, optimized for the everyday commuter”, said Sidharth G Mehra, Executive Director, Savita Oil Technologies Ltd.

On his appointment as brand ambassador, actor Sidharth Malhotra remarked, “I am delighted to partner with Savsol Lubricants and further its commitment to offering consumers a distinctive automotive driving experience. The collaboration with an innovative brand such as Savsol aligns with my pursuit of excellence, and I look forward to embarking on this journey together.”

The partnership with the celebrated actor is a reflection of Savsol’s forward-thinking vision rooted in innovation and technology. With Sidharth Malhotra as brand ambassador, Savsol aim to extend their reach to a broader audience, while consolidating their reputation as the preferred choice for cutting-edge lubricants and services.

Royal Enfield Meteor 350 Long Term Review

November 8, 2021 by Jim Gorde Leave a Comment

The all-new Royal Enfield Meteor 350 has settled into the Bike India garage.

Log 9 Materials Rapid Charging Batteries Introduced

July 12, 2021 by Jim Gorde Leave a Comment

Log 9 Materials, a nanotechnology company specializing in graphene, have recently launched rapid charging batteries for electric vehicles (EV) that can be charged in less than 15 minutes.

With lithium-ion batteries already being considered impractical for large-scale application by those within the industry, it’s only a matter of time before the post-lithium era — spoken about by leading technology giants — becomes a reality. Log 9 have been working on enhancing electric mobility for the past three years, continually developing technologically-advanced power storage and power generation solutions designed for specific platforms, in a bid to push for faster EV adoption. Their new rapid charging batteries should help this cause greatly.

The new rapid charging batteries are the first-ever fast-charging two- and three-wheeler energy storage solutions in India use super-capacitor technology. They take less than 15 minutes to charge for a range of more than 60 kilometres. More importantly, they also last for 15 years or more, lowering life-time running costs considerably. These packs also offer up to five times more peak power resulting in increased load-bearing capacity and acceleration. They are also safer in terms of fire- and impact-resistance, compared to lithium-ion batteries.

Log 9’s battery packs promise a true range of more than 70 km for two-wheelers. Large-scale pilots have already commenced in partnership with companies such as Amazon, Vogo, Shadowfax, and Delhivery, among other key fleet operators.

Log9 Materials are recognized for trying to revolutionize the energy sector with an innovative zero-emission, low-cost aluminium-air fuel cell. Their mission is to create a clean, circular energy economy. Their fuel cell prototype powers an automobile for 1,000 km with zero waste and zero emissions with the battery’s novel air-cathode selectively allows air to pass through to the electrolyte, reacting with the aluminium placed inside a chamber to generate electricity. The by-product, aluminium hydroxide, is deposited at the bottom of the fuel-cell in a powder form that can be recycled at a smelter and reused in the same battery again. Fresh aluminium in a rectangular ‘cassette-like’ form is put into the fuel-cell, a process that takes less than five minutes. One of the biggest attractions is the fact that the cost does not scale in proportion to an increase in energy capacity of the fuel cell.

What’s with the Harley-Davidson 2021 Model Range?

May 14, 2021 by Jim Gorde Leave a Comment

The Harley-Davidson 2021 model range has come in strong after an abyss of uncertainty. Thanks to Hero MotoCorp, the legendary American brand has been given a new lease on life in India.

TVS XL at 40 – Created to XL

April 12, 2021 by Jim Gorde Leave a Comment

The TVS XL is celebrating 40 years of existence. Today, in its most modern guise with advanced features not even imaginable four decades ago, the XL 100 and its variants offer a lot more tech in the tried and trusted frame.