Ather’s first electric scooter, the Ather 450S, was aimed squarely at the enthusiasts, but that is always a small slice of the pie. The volume market in scooters is in the family scooter segment. So, Ather’s newest model, the Ather Rizta is targeted for this customer demographic. Here’s how it stacks up against its rivals in the market:
[Read more…]Search Results for: Sarmad kadiri/page/6/news/industry-buzz/hurrah-triumph-is-here
ADVs in India Under Rs 10 lakh, Before Taxes
If you have Rs 10 lakh and you want to spend it on an ADV, here is a guide for you.
[Read more…]Bajaj Pulsar NS400Z Review – The Largest of Pulsars
The Pulsar we wanted many years ago is finally here and available at a great price
[Read more…]MotoGP Will Be a Whole Lot Different In 2027
The new 2027 MotoGP technical regulations confirm new engines, cleaner fuel, lesser aerodynamics and more
[Read more…]Yamaha MT-03 Road Test Review – Black Panther
The Yamaha MT-03 is one of the best twin-cylinders in our market. We took it to Lavasa and ripped it around the twisty roads. Here is what we think about it
Story: Charan Karthik
Photography: Apurva Ambep
[Read more…]Brixton Motorcycles from Austria are All Set to Enter the Indian Market
Austria-based manufacturer of motorcycles, Brixton, are all set to enter the Indian market as part of a joint venture between them and KAW Veloce Motors Pvt Ltd (KVMPL). There’s even better news as this is not another CBU venture with the two companies setting up a manufacturing plant in Kolhapur, Maharashtra. KVMPL will handle the manufacturing and distribution of all Brixton motorcycles in India.
[Read more…]Triumph Tiger 900 Launched; Prices Start at Rs 13.95 lakh
The Triumph Tiger 900 has been around for quite some time now, and the newest one has received a comprehensive update and a simplified lineup
[Read more…]Savsol Lubricants Revamp Brand; Sign Sidharth Malhotra
Savsol Lubricants have announced Bollywood youth icon Sidharth Malhotra as their brand ambassador in a major brand revamp, while also revealing advanced technological innovations.
Savsol Lubricants, a leading player in automotive and industrial lubricants, announced the launch of Savsol Ester 5, a pioneering range of lubricants with cutting edge technology set to transform product lines and the lubricants market.
Alongside this significant introduction, Savsol Lubricants also announced the signing of Bollywood youth icon Sidharth Malhotra as brand ambassador. With this strategic move, the company aims to enhance its brand visibility and reach while also forging a stronger bond with customers and consumers. The partnership with Sidharth marks an important milestone in Savsol’s journey to introduce the most advanced range of products under the Savsol Ester 5 brand name.
Gautam N Mehra, Chairman and MD, Savita Oil Technologies Ltd, said, “We are thrilled to unveil our path-breaking Ester fluid technology, with a range of Ester products, that will set new benchmarks in the lubricants industry. With Sidharth Malhotra on board, we are poised to achieve new heights of excellence and continue to deliver exceptional products and experiences for our customers.”
“Our commitment to innovation compels us to constantly push boundaries and redefine industry standards. Savsol Ester 5 is a range with revolutionary lubricant technology containing Esters that underscores our dedication to delivering exceptional products that cater to the evolving needs of our customers. After years of R&D efforts we are proud to be able to deliver this advanced chemistry across a product range, optimized for the everyday commuter”, said Sidharth G Mehra, Executive Director, Savita Oil Technologies Ltd.
On his appointment as brand ambassador, actor Sidharth Malhotra remarked, “I am delighted to partner with Savsol Lubricants and further its commitment to offering consumers a distinctive automotive driving experience. The collaboration with an innovative brand such as Savsol aligns with my pursuit of excellence, and I look forward to embarking on this journey together.”
The partnership with the celebrated actor is a reflection of Savsol’s forward-thinking vision rooted in innovation and technology. With Sidharth Malhotra as brand ambassador, Savsol aim to extend their reach to a broader audience, while consolidating their reputation as the preferred choice for cutting-edge lubricants and services.
Kinetic Green E-Luna Road Test Review – A Classic Re-energized
Kinetic Green launched the E-Luna a while ago and we just got our hands on one. We took it for a spin around the block and here is what we feel about it
Story: Charan Karthik
Photography: Apurva Ambep
[Read more…]TVS Apache Racing Experience GP Cup – Apaches on a Go-kart Track
TVS invited us to their Apache Racing Experience GP Cup. We had a lot of fun and we also learned a lot. Here is how the experience was
Story: Charan Karthik
Photography: TVS Motor Company
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