Too tired from the daily grind to go to a showroom and book a scooter? Well now you can buy a Vespa scooter online through Snapdeal with the click of a button. To commensurate the launch of this webstore, Vespa has launched a special offer for the first 100 customers to buy their scooters online – the entire range of Vespa models would be available at a booking amount of Rs. 5,000. This includes the Vespa VX, Vespa S and Vespa Elegante. The amount you pay online is just the booking amount and the rest of the payment and documentation required can be done at the dealership. Vespa is among a few automobile brands to have tapped the online retail market. They say their partnership with Snapdeal is targeted especially towards a younger segment of consumers who are digitally active and prefer purchases that provide easy access and transactions without investing much time. This does make it easier to book a scooter and who knows, they might even start selling their apparel online like other automobile brands.
Piaggio India has always marketed their line of Vespa scooters as a premium lifestyle product. With the upcoming festive season in mind, Vespa has launched a limited edition version of the VX model called the Elegante. 
