New Bike Launches in India

Bajaj to drop its name; retain only the core models’ names

 

 The brand that gave India the slogan ‘Hamara Bajaj’, a catchphrase synonymous with a whole generation, will cease to exist come April this year. Bajaj Auto Managing Director Rajiv Bajaj recently stated his intention to remove the Bajaj brand and, in its place, establish its top-selling Pulsar and Discover as separate brands in their their own light. This is not an unusual move for brands in European and foreign countries but will certainly be a first for Indian automotive manufacturers who rely on family names for their product range (read TVS, Mahindra and Tata).

“Actually I don’t want that (Bajaj) name. We have already started the process so today on a Pulsar, the Bajaj name is seen only on the engine. The same is the case with Discover. Our three-wheeler has Bajaj in small font while the initial ‘RE’ is in much bigger font. One day, We will drop the Bajaj name from there also completely”, Rajiv Bajaj disclosed in a recent interview. “Consumers know that the product is coming from Bajaj, just like I know my Audi is coming from Volkswagen. But there is no Volkswagen on the Audi product. This creates a perception that there is something more in the product”, he added.

The project is spearheaded by Fitch, the international design agency that have collaborated with brands as diverse as Aditya Birla Group, Boeing, Reliance ADAG, Tata and Microsoft in the past.

Words: Saeed Akhtar

 Two of the world’s greatest racing personalities come together for an epic duel. On ice.

 

 

You might not have heard of it before but Ducati and Ferrari has an annual event, somewhere up in the Dolomites mountains in Northern Italy, wherein the racing arms of both the manufacturers launch their latest team lineups and jointly share the limelight. And this year, the Wrooom Ferrari & Ducati Press Ski Meeting (that’s what the event is called) will play host to a traditional ice race between Valentino Rossi and Fernando Alonso. Ducati MotoGP team manager Vittoriano Guareschi has revealed that Rossi is fit enough to race the former F1 world champion at this year’s ‘Wrooom’ event, to be held on January 10^th. Guareschi also allayed all apprehensions about Rossi’s fitness, specifically his recent shoulder injury, saying that the World Champion has recuperated and is in perfect condition for the coming MotoGP season.

This year’s Wrooom event will also give the Ducatisti their first opportunity to view the new Marlboro Ducati livery and the first public appearance of Rossi in red leathers.

Words: Saeed Akhtar

Motorcycles to be EMC – Compliant

Recently the Ministry of Surface Transport and Ministry of Road Transport and Highways announced a new norm according to which all new models that are to be introduced in the market will have be EMC (Electromagnetic) compliant. This norm will ensure that the electromagnetic waves emitted by a two wheeler is under admissible limit and doesn’t interfere with any electronic controllers that are present on it. This EMC norm came into force from January 1st and 70% of the current two-wheelers in the market have already been tested for it at the EMC Tech Center. The ministry has also said that vehicle manufacturers have to come up with a system in order to meet the standards.

Words: Ravi Chandnani