Dainese Gear coming soon

Dainese Protective Gear 1 web
In a first move of it kind, Dainese, the high-end motorcycle safety gear brand, have announced their plan to venture in to India and will be soon opening their first exclusive store here. The Italian company has joined hands with Tusker Group, which is well versed with the two-wheeler segment, being owners of Tusker Harley-Davidson dealership in Bangalore.

Srinivas Reddy will be heading Dainese and AGV’s Indian arm which will market these products through a number of outlets called D Store. The first D Store will be inaugurated by the end of this month at Orion Mall in Bangalore. Reddy will also supervise the drive to open stores in most cities with evolved biking culture like Delhi, Mumbai, Pune, Chennai and Coimbatore among others. Keeping the sentiments in mind for enthusiasts from other cities, Tusker Group will soon launch their online shopping portal: www.dainesedstore.in

The company has also developed a new range of products, called the Hot Climate Line, specifically for India and other Asian country like ours, which have extreme hot and humid climate. This new mesh and fabric range of riding gear will offer comfort and safety in warm weather conditions like ours.

During an interaction with Bike India, Federico Minoli, CEO, Dainese Protective Gear, said, “We have started establishing a production site in Baroda in India for helmets to be exported to Europe. We have just begun the production of medium priced helmets for local markets; that have Asian fitting and include all the feature of higher priced helmets, to be distributed in India.”

Story: Sarmad Kadiri
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Commute in Style

Levis Commuter 1 webFashion plays a very crucial role in our day to day lives and who else than popular fashion brand Levi’s to showcase this. The denim heavyweights have unveiled the new fall commuter collection for those who want to commute in style. Created for cyclists on the move, the Levi’s Commuter series stays stronger longer.

Constructed with protective features and fabrics for active lifestyles, these pants, shirts and jackets are the epitome of functionality with uncompromised style. Catered towards the new breed of fashion conscious public on our roads, this collection up’s the oomph factor on the streets.

The 2013 Levi’s Commuter Series – Form, Function and Cycling is now available at the Official Levi’s stores and other leading stores in India.

Story: Sayem Syed

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MTV and Steelbird create helmet range

MTV Steelbird Helmet 1 web

Entertainment moguls MTV have teamed up with helmet manufacturers Steelbird to introduce a new range of helmets for those who want the security of a helmet and make a fashion statement as well. By teaming up with Steelbird, who have been in the bike safety industry for a long time, MTV has ensured that safety is still the primary focus of this range of products.

With helmets being made compulsory up and down the country and bike’s remaining ever popular as the choice of vehicle for the younger generation, MTV and Steelbird’s venture has resulted in products that appeal directly to this demographic and have designed helmets with loud colours and eye-catching graphics that will draw quite a lot of attention to the wearers of this gear.

MTV’s parent company Viacom18 addressed this, they said, “Riding gear is surely becoming a regular feature of more and more people’s lives, both as a safe and secure healthy commute as well as a lifestyle statement. We are delighted to partner with Steelbird Helmets, to launch MTV range of Helmets in India – a range that is as flamboyant in design as it is good and sturdy in quality.”

These helmets will hit stores across India very soon, and look like a great option for those who want to ride safe but still leave an impression wherever they go.

Story: Harket Suchde

MTV Steelbird Helmet 2 web

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