Titan is a leading name in the Indian market, and their Fastrack brand is one of the foremost names; offering the youth a plethora of unconventional choices when it comes to watches, eyewear, bags and jewellery. Now, the company has ventured into something particularly of interest to us here at Bike India – helmets.

Titan has announced the launch of Fastrack Helmets, the collection of which was revealed at the fashion show by renowned designer Prasad Bidapa. The aim is to break new ground in the riding gear and safety industry with Titan’s steadfastness coupled with the bold and edgy nature of the Fastrack brand. Helmets have always been more about simply saving your noggin, for many, a helmet is a style statement and, more often than not, an extension of your association with the motorcycle you ride. Thus, apart from being safe and secure, and meeting all ISI parameters, Fastrack helmets are being made available in a wide range of colours and featuring vibrant graphics: 24 different variants of which will be on shelves for him and her to choose from.

 

 

 

 

 

 

 

 

 

At the event, Bhaskar Bhat, Managing Director, Titan Company Limited said, “India has one of the highest number of two-wheelers in the world. With unorganized players currently driving the helmet business, the category has a large potential in the market. The organized helmet market is estimated at approximately Rs 400 crore, accounting for 45% of the retail market. Using our in-house design and marketing expertise and wide retail footprint we took a step to enter the helmets sector. The category is currently largely unorganized and under-served and with our superior quality product, we aim to ensure safety and comfort for two-wheeler riders.”

The new range of Fastrack helmets will become available at exclusive Fastrack stores across the country, priced between Rs 1,495 and 3,495.

Story: Jim Gorde

Ducati are one of the most well-known exotic bike brands in the world, and now, it looks like the Bologna-based manufacturer is expanding on the digital front as well.

Ducati USA have announced their first-ever online store in association with e-business behemoths eBay. This is the first time ever that a popular motorcycle brand like Ducati will be directly carrying out business via eBay Motors.

For those of you who are wondering will users be able to buy bikes from the e-store, let us tell you that the Ducati eBay store will first be loaded with lots of accessories, apparel, helmets and parts for Ducati motorcycle owners in the US market.

Thus, buying new Ducati gear or an official spare part is just a click away. What’s more is that buyers can go through an array of other Ducati offerings like scale models and high-performance units. It’s a must-visit for all Ducati lovers and motorcycle enthusiasts alike. Make sure you check out the Ducati USA eBay Store.

We hope Indian manufacturers are taking notes, and maybe,even a page out of Ducati’s book.

Story: Sayem Syed

Fashion plays a very crucial role in our day to day lives and who else than popular fashion brand Levi’s to showcase this. The denim heavyweights have unveiled the new fall commuter collection for those who want to commute in style. Created for cyclists on the move, the Levi’s Commuter series stays stronger longer.

Constructed with protective features and fabrics for active lifestyles, these pants, shirts and jackets are the epitome of functionality with uncompromised style. Catered towards the new breed of fashion conscious public on our roads, this collection up’s the oomph factor on the streets.

The 2013 Levi’s Commuter Series – Form, Function and Cycling is now available at the Official Levi’s stores and other leading stores in India.

Story: Sayem Syed