Latest Bike News

Personal Style gets Saif a Brutale

March 21, 2011 by Bike India Team Leave a Comment

The actor however knows very little of what to do with it

Giovanni Castiglioni, former Ducati co-owner and current CEO of the MV Agusta group added another name to the list of admirers of Bollywood actor Saif Ali Khan. Highly impressed by the actor’s personal style after meeting him in a bar, Castiglioni’s little research on Saif made him believe that the apt gift for a guy of that personality would be an MV Agusta Brutale. An excellent gesture indeed, but the twist in the tale comes now as bike-handicap Khan doesn’t know what to do with the gift. Mistaking the Brutale to be the bike Hollywood actor Christian Bale rode in the movie- the Dark Knight (which was actually an MV Agusta F4), Saif wants to keep it in his house, as he assumes there is no way he can ride it fast on Mumbai roads. Admitting himself not to be much of a bike person, Saif would admit that looks can sometimes be very deceptive.

Words: Gasha Aeri

One love, One ride – Royal Enfield

March 16, 2011 by Bike India Team Leave a Comment

Royal Enfield celebrates One Ride day on the 3rd on April this year across the world, promoting the love of riding

We have so many dates reserved for special days in a calendar year, what about a special day for the biking enthusiasts?Well starting this year, Royal Enfield is encouraging its customers to get up and ride, take their polished steeds out of their parking lots and garages, show the chrome some sun and make it shine as well as share their stories and experiences. The first Sunday of April is being celebrated as One Ride day across the world. The roads will be brought to life with the very distinctive thump of the bike, the ride signifying brotherhood and unity.Even though everyone could have their individual ride, but in order to acknowledge all as a part of the celebration the company is encouraging Royal Enfield motorcycle owners to start their ride from a brand store/dealership or authorized service station or end at them.

Words: Raymond Raj

Garware and Hyosung going strong

March 11, 2011 by Bike India Team Leave a Comment

Garware Motors and S&T Motors denies Hyosung buyout

A few weeks back, the rumour mill was buzzing with news about the Hero Group and Mahindra 2’Wheelers looking to buy out Korea-based S&T Motors Co Ltd., parent company of Hyosung, manufacturers of the Comet 250, GT650R and ST7 motorcycles. However, Garware Motors have sent us a press release wherein they have made it clear that there are no ongoing negotiations between S&T Motors and any Indian manufactuer, Hero and Mahindra included, on this matter. For those outside the loop, Garware Motors and Hyosung have an ongoing aggrement wherein the former is to exclusively assemble motorcycles under the Hyosung brand name and market them in India. The agreement still holds firm and Garware will continue selling the GT650R sportsbike and ST7 cruiser in India.

We hope they stick together and launch the 250-cc bike in India as well.

Words: Saeed Akhtar

TVS gets a new brand ambassador

March 10, 2011 by Bike India Team Leave a Comment

Cricketer Virat Kohli to be company’s new face

TVS Motor Company has signed cricketer Virat Kohli as the brand ambassador for their all new TVS Sport motorcycle. The cricketer will feature on all advertising and retail material related to TVS Sport. As per the official statement issued by H. S. Goindi, President Marketing, TVS Motor Company, “Virat Kohli is known for making distinctive style statements, whether on or off the field and represents the aspirations of many a young Indian. Virat is a perfect fit to the brand.”Especially with the ongoing World Cup fever running through the entire country’s veins, such an announcement would grab some additional eye-balls for the company.

Words: Gasha Aeri

Design Sells

March 8, 2011 by Bike India Team Leave a Comment

Yamaha showcases VMAX at the ‘Good Design is Good Business’ Exhibition

In a bid to emphasize on the relevance of design in the automobile sector, Yamaha Motor India Pvt. Ltd. recently showcased its flagship muscle bike VMAX at the three day long Japanese Design Exhibition – ‘Good Design is Good business’. As part of the Exhibition, a panel of design experts from Yamaha participated in a presentation session to throw light on the design aspect of VMAX, and why it is an integral part of automobile manufacturing.

Commenting on the occasion, Mr. Jun Nakata, Director – Sales & Marketing, India Yamaha Motor said, “Being supported by bodies – METI, IDC and FICCI, Good Design Exhibition is a unique platform to reach out to our audience and industry alike. Our presence at this Exhibition is vital to demonstrate the technical prowess of our products and showcase the Yamaha DNA. Since 2008, Yamaha has been pulling out all the stops when it came to product innovation and technological advancements. Practically every model which the bike lovers drooled over in the past made in-roads to the Indian market — the R1, MT 01 & VMAX, the racing R15, the lord of the streets FZ, the powerful commuter SZ series and the potent YBR”.

Bike India Online