Payback time for KTM

Bajaj Pulsar orangeAustrian firm shares marketing mantra with Bajaj in Pulsar 220 promotions

With this international JV, Bajaj might have opened the floodgates of low-cost supply chain for KTM, but the Austrian firm has taught a few tricks of the trade to the India manufacturer too, especially in terms of effective marketing.  KTM have been relying on this tried and tested sales technique for years now. It’s simple, but very effective.

If you’ve spotted the new Pulsar 220 advert, you’ll know what we’re talking about. All you need is a bike, painted in the trademark orange colour, and a model cloaked in all-black leathers riding it on the streets. No over-priced celebrity endorsement, no radical location and no skimpily clad dames. It worked in Europe and, going by Bajaj’s continuous sales jump, the advertising campaign is doing a bit of good to the Pune-based company as well.

 

Mahindra’s bigger displacement plans

Mahindra 2Wheelers plans to relaunch the Stallio motorcycle; 135cc and 150cc models on the anvil

Mahindra 2Wheelers’ first entry into Indian motorcycling was not a very rosy affair. Minor niggles and teething problems with the company’s very first offering, the 110cc Stallio, led Mahindra to withdraw it after a couple of months.However, the giant is now preparing for a renewed onslaught, and recently revealed that it will relaunch the Stallio later this year. In addition, the company is also planning to introduce higher-displacement motorcycles in the near future, with inputs from their Italian acquisitions.

“We will be relaunching the Stallio during the festive season this year. Earlier, we had made a soft launch of the bike. We have made some modifications and it is ready for launch,” Devendra Shinde, marketing vice president of MTWL, told reporters in Kolkata recently. The Mahindra Group company , which entered the two-wheeler market in 2008, has registered a 53 percent growth in eastern India during April-June this year over the same period last year. The company, which currently deals in 125cc scooters, is working towards expanding its portfolio. “We have a strategic intent to be an end-to-end player in the two-wheeler market. Over a period of time, we will have presence in the motorcycle segment as well,” said Shinde. “Although our major emphasis is on scooter market, with increasing demand in the rural and semi urban markets, we are also committed towards the motorcycle segment. Work is on developing 135cc and 155cc motorcycles.” He added that the company’s participation in this year’s Moto GP would go a long way in creating a brand space for itself in the motorcycle market.

First Indian woman to own a Harley Davidson

Harley Davidson Iron 883And finally we have the first woman in India to own a Harley.

Sheeja Matthews, mother of a seven year old is a Banglore based HR professional who has been riding to work for the past ten years on a Rajdoot 350. She has upgraded to the Harley Davidson Iron 883 and will be riding to work at least once a week. The 34 year old also plans on taking weekend trips on the Harley.  Not only does she ride a Harley, but also drives a Tata Safari and a Chevrolet Cruze. She has been a drag racer as well which qualifies her as a total petrolhead.

Retailed at Rs 6.5 lakh (ex-showroom, Bangalore) the Iron 883, along with the Super Low are some of the models that are assembled at Harley Davidson’s factory in Bawal, Haryana; making these models most popular in Harley’s Indian line up.

Internationally, the HOG (Harley Owners Group) has several blue-blooded woman members and Sheeja has initiated this for H-D’s Indian arm. Wouldn’t we love to see this trend grow?

 

 

Jawa & Yezdi legacy lives on

Yezdi Club MangaloreYezdi and Jawa thump their way through south

Very few bikes trigger the kind of adrenaline rush like the Jawa did. And to celebrate the dawn of the marque, Jawa owners worldwide celebrate their proud ownership of this bike on the second Sunday of July every year. While some may plan out an international virtual rally, the Yezdi and Jawa club of Manglore will be hosting the “International Jawa Day”.

Proximity of the Jawa factory has boomed a fan following in Manglore, Mysore and Banglore which has survived for more than a decade and half. Policies in the fifties prohibited the import of motorcycles. However the assembly of foreign machines prompted former agent Rustom Irani to set up his own firm. As a publicity stunt, he organized a trip of two policemen to Czechoslovakia in 1951 and the feat was repeated in 1955 by three others. Following this event and the setting up of the Mysore factory, the first motorcycle rolled off the assembly lines in 1961. The Company then sold the bike under the name of the more popular Yezdi.

Several models like the Roadking, Deluxe, Monarch and Supersprint based on the 250 cc two stroke engine followed until 1996. Stricter emission norms and budget limitations have erased the Jawa dot off the Indian map. While the Jawa may not be as clinically efficient as the new generation bikes, it has bred a generation of motorcyclists like none.

 

Confirmed! Triumph motorcycles coming to India

Yes, the road test will hopefully come soon…

Confirming the news we broke earlier on Bike India, the UK based motorcycle has officially announced that it is entering the country. Here is what their official note has to say.

Iconic British motorcycle manufacturer Triumph has announced its intention to enter the Indian market.

First established in 1902 and now based in Hinckley, Leicestershire, UK, Triumph Motorcycles has in recent years been the fastest growing motorcycle brand in the world. For many years Triumph has produced a wide range bikes which perfectly blend design, character, charisma and performance. At the heart of Triumph’s philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance.

The innovation and engineering passion that gave birth to the iconic Bonneville of the 1960s has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the unmistakable Speed Triple, the award-winning Daytona 675 supersport machine and the recently launched Tiger 800. Remaining true to their heritage, Triumph combines the very latest design and manufacturing facilities with the character and design flair that has always been associated with the famous swooping badge.

Triumph has appointed Ashish Joshi as its Managing Director for India. Prior to joining Triumph, Ashish was heading the European operations for Royal Enfield and established the company’s business in Europe. He has over 16 years of experience in Asia and Europe.

Commenting on Triumph’s entry to the Indian market Nick Bloor, CEO of Triumph Motorcycles, UK said: “India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model. The appointment of Ashish Joshi is a signal of our seriousness about success in India. I wish him the best and look forward to comprehensive growth from the Indian market.”

Words: Sarmad Kadiri

 

Confirmed! Triumph motorcycles coming to India

Yes, the road test will hopefully come soon…

Confirming the news we broke earlier on Bike India, the UK based motorcycle has officially announced that it is entering the country. Here is what their official note has to say.

Iconic British motorcycle manufacturer Triumph has announced its intention to enter the Indian market.

First established in 1902 and now based in Hinckley, Leicestershire, UK, Triumph Motorcycles has in recent years been the fastest growing motorcycle brand in the world. For many years Triumph has produced a wide range bikes which perfectly blend design, character, charisma and performance. At the heart of Triumph’s philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance.

The innovation and engineering passion that gave birth to the iconic Bonneville of the 1960s has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the unmistakable Speed Triple, the award-winning Daytona 675 supersport machine and the recently launched Tiger 800. Remaining true to their heritage, Triumph combines the very latest design and manufacturing facilities with the character and design flair that has always been associated with the famous swooping badge.

Triumph has appointed Ashish Joshi as its Managing Director for India. Prior to joining Triumph, Ashish was heading the European operations for Royal Enfield and established the company’s business in Europe. He has over 16 years of experience in Asia and Europe.

Commenting on Triumph’s entry to the Indian market Nick Bloor, CEO of Triumph Motorcycles, UK said: “India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model. The appointment of Ashish Joshi is a signal of our seriousness about success in India. I wish him the best and look forward to comprehensive growth from the Indian market.”

Words: Sarmad Kadiri

 

Escorts TRU-GUARD

Engine oils from ESCORTS

Escorts Limited, manufacturer of auto suspension products, has launched a range of engine oils for cars as well as motorcycles. Based on German additives, ‘ESCORTS TRU-GUARD’ is said to offer longer engine life, better fuel efficiency and lower emission levels. According to the press release the product resists oil thickening, prevents carbon-build-up in the engine and protects the engine from rust and corrosion thereby ensuring improved engine performance at low maintenance cost. Escorts Limited has also introduced a multi-purpose grease and telescopic front fork oil.

To encourage sales, the company has announced a special value-based introductory incentive scheme under which customers can participate in lucky draws and win fabulous prizes ranging from Honda UNICORN, Yamaha FRAZER, international trips, Sony LCDs, Philips Home Theatres…to even a Tata Nano car.  

The product is available across Escorts’ distribution network of over 700 dealerships and 1200 retail sales & service outlets. Available in one liter packs, ‘ESCORTS TRU-GUARD’ is priced at Rs.240 per litre, Rs.230 per litre and Rs.235 per litre for diesel engine oil, petrol car engine oil and motor cycle engine oil respectively.

 

‘Kill Me Fast’ Ducati

Kristian von Hornsleth’s Ducati collection sure to arrest attention

It is almost impossible to make these Italian beauties more alluring, but London-based conceptual artist, Kristian von Hornsleth, thought otherwise. So what inspired this Danish artist to paint Ducati 1098 and 1198 in a riot of colours? Hornsleth says that when he asked one of the salesmen if it was dangerous to ride a bike that’s capable of doing 0-100 km/h in less than four seconds, the salesman was quick to reply, “You don’t feel anything as you hit the wall at 320 km/h”. 

These special edition bikes come under Hornsleth’s ‘Kill Me Fast’ series and are priced at Rs 38 lakh in the UK. Since we can’t afford his piece of art, maybe if we save we might be able to get one of the posters!
Meanwhile, you may visit http://www.hornsleth.com/Hornsleth/Home/SHOP/POSTERS/2007/DUCATI-1/5-1-70.m to pick one up.

Words: Sarmad Kadiri

 

Enfield ‘Motorclothes’

Royal Enfield go the lifestyle way with their latest merchandise

The brand which has been personified by a rugged, tough, dust-loving and sweat-smelling Adonis so far is now headed for the manicured way. Wishing to make a niche in premium cruiser segment, Royal Enfield are taking the brand name to a new platform with their latest collection of merchandise. From just helmets, T-shirts and mugs, exhausts and visors, the company has now come up with designer jackets, boots, RE branded AGV helmets, saddle bags, office bags, rain gear and bandanas, etc, to make the brand name more of a style statement. Toeing the Harley line, Royal Enfield have plans to open special counters at all their major dealerships and give Enfield owners an all-new ownership experience. Besides, plans are afoot to introduce customised boots, gloves and other accessories too. Catering to the premium buyers, the prices have been kept likewise. Along with accessories, the company is also working towards introducing custom paint workshops for Royal Enfield bikes, thus making all Indian custom bikers’ dream come true.

Words: Gasha Aeri

 

Yamaha celebrates Golden Jubilee in fresh new colors

MotoGP grid at TT Assen will see Yamaha in Red and White themes

MotoGP paddock at TT Assen will see a splash of Red and White. Yamaha’s factory racing team will be celebrating fifty years in Moto GP with the YZR-M1 in Red and White Livery. The celebrations started earlier this week with an Expo with many of the iconic machines that have marked Yamaha’s presence in Moto GP history. The media was also treated with glimpses of the YZR-M1 in Red and White. The factory riders Ben Spies and Jorge Lorenzo were accompanied by the Yamaha Tech 3 riders Cal Crutchlow and Colin Edwards. Moto GP legends Phil Read and Cees Van Dongen also joined the celebrations.

 

Words: Aniruddha Mulgund