Racers’ Corner


030614-suzuki-a web

We bring you the cool new range of apparel from Suzuki and Kevin Schwantz as well as a gripping tale of the Isle of Man’s popular event: the scooter rally

Kevin Schwantz Collection Launched by Suzuki

Kevin Schwantz, arguably one of the most popular racers ever, has teamed up with Suzuki to deliver a variety of items that have been designed by the legend himself. He has won the GP 25 times with Suzuki. All items bear his iconic number ‘34’ and are available in his signature red-and-black colour scheme with a high-quality golden stitching and in a range of sizes and prices. The merchandise is now available online at www.suzuki-gb.co.uk.

030614-suzuki-c web

Scooter Mania!

Recollections of the Isle of Man International Scooter Rally
A new book by Steve Jackson takes a comprehensive look at the Isle of Man Scooter Rally, an annual event that has successfully been organised for 20 years. The book traces the history of the Rally from its inception to the present and has exclusive images, interviews and content from the Manx Press archives. The book has been created with direct involvement of teams from Lambretta and Vespa and offers a concise history of scootering’s longest running event.

030614-veloce-a web


Heads Up: Fastrack Helmets Out!


Fastrack Helmets 1 web

Titan is a leading name in the Indian market, and their Fastrack brand is one of the foremost names; offering the youth a plethora of unconventional choices when it comes to watches, eyewear, bags and jewellery. Now, the company has ventured into something particularly of interest to us here at Bike India – helmets.

Fastrack Helmets 2 web

Titan has announced the launch of Fastrack Helmets, the collection of which was revealed at the fashion show by renowned designer Prasad Bidapa. The aim is to break new ground in the riding gear and safety industry with Titan’s steadfastness coupled with the bold and edgy nature of the Fastrack brand. Helmets have always been more about simply saving your noggin, for many, a helmet is a style statement and, more often than not, an extension of your association with the motorcycle you ride. Thus, apart from being safe and secure, and meeting all ISI parameters, Fastrack helmets are being made available in a wide range of colours and featuring vibrant graphics: 24 different variants of which will be on shelves for him and her to choose from.

Fastrack Helmets 3 web

 

 

 

 

 

 

 

 

 

At the event, Bhaskar Bhat, Managing Director, Titan Company Limited said, “India has one of the highest number of two-wheelers in the world. With unorganized players currently driving the helmet business, the category has a large potential in the market. The organized helmet market is estimated at approximately Rs 400 crore, accounting for 45% of the retail market. Using our in-house design and marketing expertise and wide retail footprint we took a step to enter the helmets sector. The category is currently largely unorganized and under-served and with our superior quality product, we aim to ensure safety and comfort for two-wheeler riders.”

The new range of Fastrack helmets will become available at exclusive Fastrack stores across the country, priced between Rs 1,495 and 3,495.

Story: Jim Gorde

Fastrack Helmets 4 webFastrack Helmets 5 web


Ducati eBay Motors store online


Ducati eBay Store 1 webDucati are one of the most well-known exotic bike brands in the world, and now, it looks like the Bologna-based manufacturer is expanding on the digital front as well.

Ducati USA have announced their first-ever online store in association with e-business behemoths eBay. This is the first time ever that a popular motorcycle brand like Ducati will be directly carrying out business via eBay Motors.

For those of you who are wondering will users be able to buy bikes from the e-store, let us tell you that the Ducati eBay store will first be loaded with lots of accessories, apparel, helmets and parts for Ducati motorcycle owners in the US market.

Thus, buying new Ducati gear or an official spare part is just a click away. What’s more is that buyers can go through an array of other Ducati offerings like scale models and high-performance units. It’s a must-visit for all Ducati lovers and motorcycle enthusiasts alike. Make sure you check out the Ducati USA eBay Store.

We hope Indian manufacturers are taking notes, and maybe,even a page out of Ducati’s book.

Story: Sayem Syed

Ducati eBay Store 2 web

Ducati eBay Store 3 web


Dainese Gear coming soon


Dainese Protective Gear 1 web
In a first move of it kind, Dainese, the high-end motorcycle safety gear brand, have announced their plan to venture in to India and will be soon opening their first exclusive store here. The Italian company has joined hands with Tusker Group, which is well versed with the two-wheeler segment, being owners of Tusker Harley-Davidson dealership in Bangalore.

Srinivas Reddy will be heading Dainese and AGV’s Indian arm which will market these products through a number of outlets called D Store. The first D Store will be inaugurated by the end of this month at Orion Mall in Bangalore. Reddy will also supervise the drive to open stores in most cities with evolved biking culture like Delhi, Mumbai, Pune, Chennai and Coimbatore among others. Keeping the sentiments in mind for enthusiasts from other cities, Tusker Group will soon launch their online shopping portal: www.dainesedstore.in

The company has also developed a new range of products, called the Hot Climate Line, specifically for India and other Asian country like ours, which have extreme hot and humid climate. This new mesh and fabric range of riding gear will offer comfort and safety in warm weather conditions like ours.

During an interaction with Bike India, Federico Minoli, CEO, Dainese Protective Gear, said, “We have started establishing a production site in Baroda in India for helmets to be exported to Europe. We have just begun the production of medium priced helmets for local markets; that have Asian fitting and include all the feature of higher priced helmets, to be distributed in India.”

Story: Sarmad Kadiri
Dainese Protective Gear 2 web