Bajaj Auto’s ‘Festival of Speed’ aims to expose the masses to the adrenaline rush of motorcycle racing, adventure zones and stunting under the Bajaj Pulsar brand
Story: Team Bike India
Bajaj Auto held the first ever Bajaj Pulsar Festival of Speed recently at the Downtown go-kart track in Kharadi, Pune. The festival brought together a unique combination of competitive racing on the track and motorcycle stunts off-track. Additional events included skateboarding, bicycle motocross, live concerts, performances by DJs and more.
The main races were open for all Pulsar owners with motorcycles of engine capacity 200 cc or more. After some fast paced laps around the short track at Kharadi, six Pulsar RS 200 owners were chosen for a final face off at the Madras Motor Race Track (MMRT) in Sriperumbudur near Chennai on April 16. After Pune, the Bajaj Pulsar Festival of Speed now heads to Bengaluru on April 2 and then to Chennai on April 3. Like in Pune, six finalists will be chosen from each of these two cities to battle it out around the MMRT during the grand finale. The winner of the grand finale will not only win the first ever Pulsar Cup to be presented but also a cash prize of Rs 1 lakh. Needless to say, Bajaj Auto will be sponsoring the travel, stay and the mandatory training of these finalists in preparation of the grand finale.
“Pulsar is the market leader in sports segment and it’s our endeavour to evolve the landscape and keep raising the bar of customer engagement. Conceptualising India’s first speed biking festival is another such offering for the sports biking enthusiast in the country. Pulsar is a loved brand and we wanted to create a platform for its loyal customers to experience a world class speed biking fest,” said Sumeet Narang, Vice President – Marketing, Bajaj Auto Limited.
He added, “We hope to physically involve & engage over 40,000 riders / enthusiasts across the country through the mega show this year. More than speed, Pulsar is also about adrenaline and fun and hence the festival has been so designed.”
The first ever Bajaj Pulsar Festival of Speed was also graced by Bike India bossman Aspi Bhathena, himself a veteran and accomplished motorcycle racer and the only Indian bike racer to have completed the fearsome Isle of Man TT.