Bike India

Best Bikes in India | No.1 Two Wheeler Magazine

  • Home
  • News
    • Upcoming Launches
    • Latest News
    • New Bike Launches
  • Reviews
    • First Ride
    • Road Test
    • Comparison
  • Features
  • Our Bikes
  • Videos
  • Subscribe
  • NG Auto
    • AUTO COMPONENTS INDIA
    • CAR INDIA
    • COMMERCIAL VEHICLE
  • Brands

Royal Enfield enter Indonesia

August 24, 2015 by Harket Suchde Leave a Comment

2015 Royal Enfield Indonesia launch web 1

After growing exponentially in the Indian two-wheeler market in recent times, Royal Enfield are now further diversifying their international reach with the announcement of their arrival in Indonesia.

Indonesia is the third biggest motorcycle market in the world, and Royal Enfield are hoping to carve a portion of this expansive market share for themselves with this move. With that in mind, Royal Enfield participated in the recently held GAIKINDO Indonesia International Auto Show (GIIAS) 2015, with a wide-ranging display showcasing all of their products available here in India. Royal Enfield’s signature riding gear was also on display at the show, where the Indian mid-sized motorcycle marque also confirmed their plans to launch their first showroom in Jakarta imminently.

At the event, Abhijit Singh Brar, Head- Marketing, Royal Enfield spoke of what the brand would bring to Indonesia, he said, “As leisure motorcycling is getting extreme all over the world, we at Royal Enfield believe that we can create a wonderful space that’s more approachable and unintimidating. Our motorcycles are simple, evocative, tactile and fun that provide riders with a pure motorcycling experience. They are not extreme in any way, each of the motorcycles is good to use in a variety of occasions and in nearly all conditions. These motorcycles are also built to give maximum pleasure at regular road-going speeds, and are fun for novices as well as experienced riders. We use traditional craftsmanship and modern technology as a means to achieve the perfect balance between the rider, the machine and the terrain.”

Arun Gopal, Head – International Business, Royal Enfield alluded to the reasons behind Royal Enfield’s move to Indonesia – “Indonesia is a strategic market for Royal Enfield. With its large commuter base, this market has enormous potential to upgrade to the next level of motorcycles, should there be optimal product choice. With our modern classic bikes, Royal Enfield is well poised to fill this gap and catalyze the shift to mid-size motorcycles in Indonesia. We will build our presence from Jakarta and depending on the response, expand our footprint to the other key cities in Indonesia.”

Will Royal Enfield sink or swim in the Indonesian market? Only time will tell, but if the Indonesian biking community is anything akin to the one here in India, Royal Enfield might just have made a shrewd and move that could end up as yet another success story for the oldest motorcycle brand in continuous production.

2015 Royal Enfield Indonesia launch web 2

Senior Correspondent at Bike India Magazine

A travel-junkie who loves rock-n-roll and football, and spends endless hours playing video games in his free time

Harket Suchde – who has written 167 posts on Bike India.


Email • Twitter

Related posts:

Ultraviolette F77 First Ride Review
Honda Activa H-Smart Launched In India
Dakar Rally 2023 - Benavides Emerges Victorious

Filed Under: New Bike Launches, News Tagged With: 2015, bike, bullet, classic, continental, Enfield, gear, gt, India, Indonesia, Jakarta, just, launch, launched, new, RE, Royal, showroom

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

AlphaOmega Captcha Classica  –  Enter Security Code
 ⟲    ➴
 


FEBRUARY 2023

Bike India - India's no. 1 two-wheeler magazine

17TH ANNIVERSARY SPECIAL

Bike India - India's no. 1 two-wheeler magazine

Anniversary Ride to the Isle of Man with Freddie Spencer and Sid Lal

TVS Ntorq Ncounters I – Navigating the Night

BMW G 310 GS Explores Nagaland

SPECIAL Featured Story

Yamaha MT-10 SP – Ready for Road, Track, and Touring

Yamaha MT-10 SP – Ready for Road, Track, and Touring

In recent years, however, the MT-10 has begun to show its age, especially in terms of technology and rider aids. It was always on the thirsty side, too, and, by modern standards, the brakes were lacking. It was time for an update, which is why for 2022 Yamaha introduced a new MT-10 earlier this year.

More about this.

Car India and Bike India Awards 2019

Recent Posts

  • FEBRUARY 2023
  • Triumph Tiger 900 and Tiger Sport 660 – A Thrilling Ride
  • Ultraviolette F77 First Ride Review
  • Kawasaki W175 Tested Review — The Indian Kawasaki

Car India

Car India Magazine - Get your Digital Subscription

Latest News

Honda Activa H-Smart Launched In India

Dakar Rally 2023 – Benavides Emerges Victorious

HOP Electric Launch High Speed Variant Of Leo

Emotorad Launch Premium Electric Bicycles

Subscribe to Car India

Subscribe to our Car India Magazine

Bike India: India’s no. 1 two-wheeler magazine

BIKE India covers the two-wheeler industry in its entirety, both from the local and the international perspective. Also delivers the most definitive verdict on machinery and performance by explaining the hows, whys, and whats on every new bike in a lucid and user-friendly manner. BIKE India is the India’s most authoritative two-wheeler publication, a magazine for people with a passion for bikes and everything to do with their history and heritage.
SiteMap

Copyright © 2023 · BIKE INDIA INDIA’S NO. 1 TWO WHEELER MAGAZINE, BY FAR! ·