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Hero gets Sunburn’d

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axwell hero impulse web1

Hero MotoCorp is all set to put on its dancing shoes as it ties up with one of India’s biggest music festivals, Sunburn. In its 7th year, the Electronic Dance Music (EDM) Festival features the who’s who of the worlds biggest DJs, and Hero has now got in the act.

In fact, Hero have even roped in Swedish house music legend and former member of the Swedish House Mafia – Axwell to star in their new advertisement. Axwell will be headlining the Goa leg of Sunburn this year, and is an absolute icon of the EDM movement across the globe, and as such it’s a major coup for Hero to acquire his services for their promotional activities. This alliance is sure to ramp up the interest for the brand among India’s masses, and especially the youth as EDM is popular with they young populace of India in particular.

Story: Harket Suchde

Watch Axwell in action on the Hero Impulse below:

http://www.youtube.com/watch?v=TSa2xa5ukns

 

Hero Impulse Sunburn web

Meet the 2014 Harley-Davidson CVO Limited

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Harley-Davidson CVO Limited web

Hearing the words ‘Harley Davidson’ always evokes images of big, burly cruisers in your mind, doesn’t it? Well, they don’t really get any bigger than this: the 2014 CVO Limited.

CVO is short for Custom Vehicle Operations – H-D’s highly exclusive custom programme. This basically refers to even more customisation options than what the company usually offers a buyer, while also bringing bigger, more powerful engines.

The 2014 CVO Limited is one of the biggest and heaviest models to come out of their portfolio. It also incorporates all the updates that Project Rushmore has to offer. At 428 kg, the CVO Limited is one heavy tourer, and, it needs a special engine just to make sure the performance you would need is there. A 110 cubic-inch, or 1,802cc Twin-Cam, High-Output V-twin engine with the company’s new Twin-Cooling system ensures maximum performance, with peak power, we estimate about 110 PS, together with 160 Nm of torque at 3,750 rpm bringing the party. The addition of Reflex-Linked Brembo brakes with ABS, Daymaker LED headlamps and fog lamps and the revised seating and infotainment systems all make for what could well be a benchmark in highway touring.

The CVO Limited is surely an eye-catching addition to the range and at $38,999 in the US (Rs 24.5 lakh approx), it will be an exclusive motorcycle indeed. We at Bike India sure hope it makes its way to India soon!

Harley-Davidson CVO Limited 2 web

Story: Jim Gorde