Entertainment moguls MTV have teamed up with helmet manufacturers Steelbird to introduce a new range of helmets for those who want the security of a helmet and make a fashion statement as well. By teaming up with Steelbird, who have been in the bike safety industry for a long time, MTV has ensured that safety is still the primary focus of this range of products.
With helmets being made compulsory up and down the country and bike’s remaining ever popular as the choice of vehicle for the younger generation, MTV and Steelbird’s venture has resulted in products that appeal directly to this demographic and have designed helmets with loud colours and eye-catching graphics that will draw quite a lot of attention to the wearers of this gear.
MTV’s parent company Viacom18 addressed this, they said, “Riding gear is surely becoming a regular feature of more and more people’s lives, both as a safe and secure healthy commute as well as a lifestyle statement. We are delighted to partner with Steelbird Helmets, to launch MTV range of Helmets in India – a range that is as flamboyant in design as it is good and sturdy in quality.”
These helmets will hit stores across India very soon, and look like a great option for those who want to ride safe but still leave an impression wherever they go.
Story: Harket Suchde
Principal Correspondent at Bike India and Car India. Food for the body. Fuel for the soul.
t: @BikeIndia
f: /BikeIndia
Jim Gorde – who has written 319 posts on Bike India.
Leave a Reply