Bike India

Best Bikes in India | No.1 Two Wheeler Magazine

  • Home
  • News
    • Upcoming Launches
    • Latest News
    • New Bike Launches
  • Reviews
    • First Ride
    • Road Test
    • Comparison
  • Features
  • Our Bikes
  • Videos
  • Subscribe
  • NG Auto
    • AUTO COMPONENTS INDIA
    • CAR INDIA
    • COMMERCIAL VEHICLE
  • Brands

EICMA 2013 Poster revealed – Motorcyclists have changed

February 20, 2013 by Aninda Sardar Leave a Comment

“Motorcyclists have changed” is the claim that accompanies the 71st edition of the International Motorcycle Exhibition, or EICMA, the world’s most important event totally devoted to two-wheel vehicles, to be held in Milan from 5 to 10 November 2013 (the first two days, 5 and 6, being reserved for media and trade operators).The image, clearly evoking classical iconography, is powerful and stunning, and, at the same time, delicate and straightforward. The choice of a female subject was prompted by many considerations. First of all, the fact that women use two-wheel vehicles and are an integral part of the motorcycle world. Secondarily, a desire to get across a reassuring association with our vehicles. Safety, sense of responsibility, awareness and attention: these are the pillars underpinning the photograph. The presence of a child also concretises a twofold message: i.e., nowadays, motorcycles are people who are able to assume responsibility, on the road, for different users; and the intention to attract the very young through projects and concrete actions which come under the heading of promoting the “culture of two-wheel vehicles”. As a whole, the image deliberately includes elements and accessories that evoke the latest fashion trends: safety may be given pride of place alongside with suitable apparel, without overlooking charm and personality.

EICMA 2013 poster

Aninda Sardar – who has written 312 posts on Bike India.


Email • Twitter

Related posts:

TVS Racing Set for One Make Championship
First EV Planet Store Launched in Pune
Petronas TVS Racing Team – TVS and Petronas Announce Partnership

Filed Under: Shows & Events

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

AlphaOmega Captcha Classica  –  Enter Security Code
 ⟲    ➴
 


17TH ANNIVERSARY SPECIAL

Bike India - India's no. 1 two-wheeler magazine

MARCH 2022

Bike India - India's no. 1 two-wheeler magazine

Anniversary Ride to the Isle of Man with Freddie Spencer and Sid Lal

TVS Ntorq Ncounters I – Navigating the Night

BMW G 310 GS Explores Nagaland

SPECIAL Featured Story

Yamaha India Introduce MotoGP Edition Line-up

Yamaha India Introduce MotoGP Edition Line-up

Yamaha India have launched limited edition liveries for a few of the motorcycles and scooters in their current line-up. These new graphics have been inspired by the 2022 Monster Energy Yamaha MotoGP colours and will be available for the YZF-R15M, the MT-15 version 2.0, the Aerox 155 and the RayZR 125 Fi Hybrid.

More about this.

Car India and Bike India Awards 2019

Recent Posts

  • Yamaha India Introduce MotoGP Edition Line-up
  • AUGUST 2022
  • Royal Enfield Hunter 350 Launched
  • Ola S1 Pro Tested – Tempting Alternative

Car India

Car India Magazine - Get your Digital Subscription

Latest News

Suzuki Katana Launched in India

2023 Kawasaki Ninja 400 Launched

Moto Morini Motorcycles to be Launched in India

Zero Carbon Fuel in MotoGP by 2024

Subscribe to Car India

Subscribe to our Car India Magazine

Bike India: India’s no. 1 two-wheeler magazine

BIKE India covers the two-wheeler industry in its entirety, both from the local and the international perspective. Also delivers the most definitive verdict on machinery and performance by explaining the hows, whys, and whats on every new bike in a lucid and user-friendly manner. BIKE India is the India’s most authoritative two-wheeler publication, a magazine for people with a passion for bikes and everything to do with their history and heritage.
SiteMap

Copyright © 2022 · BIKE INDIA INDIA’S NO. 1 TWO WHEELER MAGAZINE, BY FAR! ·