Honda Road Sign IQ Survey

Honda Hornet Web
Honda have conducted a nationwide survey to find that 78 per cent of the Indian two-wheeler riders do not recognise more than half the road signs. Honda have expanded the effort to educate people on road-safety in more than 250 cities during National Road safety week 2017. [Read more…]

JK Tyre and SIAM organise Road Safety Week

JK Tyre Delhi Traffic Police and SIAM kick off the National Road Safety Week at Delhi's iconic India  web

JK Tyre and Society of Indian Automobile Manufacturers (SIAM) collaborated with the Ministry of Roads, Transport and Highways (MoRTH) and the Delhi Police, to organise a ‘Walk for Safety’ an initiative to promote road safety and better traffic habits. [Read more…]

The silver screen and motorcycles


There is one thing that Bollywood films are never devoid off, it is the glamour quotient, that only keeps growing with every new movie that hits the silver screen. Fast cars, beautiful women, exotic locations, item numbers, all fit in smoothly regardless of the script and of late adding itself to the list is superbikes. The bikes add the extra hue to the movie, but does it influence the audience? In what way does it influence the audience? [Read more…]