Since the launch of the Continental GT in 2013, Royal Enfield have been a company on the upswing. Here’s the latest update
Story: Aninda Sardar
They are the oldest motorcycle manufacturer in the world to have been in continuous production. They have seen some very hard times in the years gone by too. But Royal Enfield bounced right back and after 114 years of existence, first in England and now in India, they are a company on the move.
This July, the company has posted a year-on-year growth of 49 per cent with a cumulative 40,760 units of Royal Enfield motorcycles sold in India and abroad. While domestic sales have gone up from 26,796 units in July 2014 to 39,867 units in July 2015 – itself a 49 per cent growth – exports have grown by a whopping 72 per cent from the 518 units of July 2014 to 893 this July.