Polaris, the international “fun machines” maker, launched ATVs from its Sportsman, Ranger and Ranger RZR series along with Outlaw, a 50cc off-roader for kids that even the parents would love to ride.
The Sportsman range is what the Indian audience will be able to identify with as a regular ATV while the Ranger and Ranger RZR series look more like rugged golf carts with doors. The Minnesota based manufacturer is also quite serious on doing business here which is reflected by its 900cc engines. Previously, even the high performance 1000cc bikes which are well known in India and have a wide sales base here, have been skeptic and have taken a great deal of time to test the waters in the new market. Polaris, it seems, has taken the “go anywhere” spirit of the ATV culture to heart which we believe makes sense in this case because they are also bringing their luxury range of cruisers through their brand Victory motorcycles, to India in 2012. Bold move, we hope it works out well. We wish them best of luck.
Leave a Reply