TVS sets out to prove its bikes are tough and durable, much like the Indian Army
The Hosur-based company has partnered up with the Officers Training Academy (OTA) in Chennai to motivate the Indian youth to join the Indian Army. TVS had chosen their commuter bike, the Star City, for this motorcycle expedition. The route planned took the Indian army soldiers from Chennai to Pondycherry to Trichy to Rameshwaram to Trivandrum (via Tirunelveli, Kanyakumari) to Cochin to Ezhimala (Kannur) to Mysore to Bangalore and finally to Chennai.
Over all these years, the alumni of OTA, Chennai have been active in the battlefield and have bagged a number of Gallantry awards which include one Param Veer Chakra, 5 Ashok Chakra, nine Mahaveer Chakra, 51 Veer Chakra, 7 Kirti Chakra, 31 Shaurya Chakra and 241 Sena Medal. As part of their grand Golden Jubilee celebrations, OTA had planned a Motor Cycle Expedition from 19 Mar to 31 Mar 2012 through the Southern corridor of India covering states of Tamil Nadu, Kerala, Karnataka covering a distance of 2200 Km in 11 days. The riders comprised of two Officers, six Gentlemen and two Lady Cadets from the academy.
TVS had been chosen to be associated with Golden Jubilee Motorcycle Expedition as its brand reflects comparable attributes of endurance, reliability, toughness and ruggedness just like the soldiers who rode these motorcycles.