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Latest Bike News

Confirmed! Triumph motorcycles coming to India

June 28, 2011 by Bike India Team Leave a Comment

Yes, the road test will hopefully come soon…

Confirming the news we broke earlier on Bike India, the UK based motorcycle has officially announced that it is entering the country. Here is what their official note has to say.

Iconic British motorcycle manufacturer Triumph has announced its intention to enter the Indian market.

First established in 1902 and now based in Hinckley, Leicestershire, UK, Triumph Motorcycles has in recent years been the fastest growing motorcycle brand in the world. For many years Triumph has produced a wide range bikes which perfectly blend design, character, charisma and performance. At the heart of Triumph’s philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance.

The innovation and engineering passion that gave birth to the iconic Bonneville of the 1960s has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the unmistakable Speed Triple, the award-winning Daytona 675 supersport machine and the recently launched Tiger 800. Remaining true to their heritage, Triumph combines the very latest design and manufacturing facilities with the character and design flair that has always been associated with the famous swooping badge.

Triumph has appointed Ashish Joshi as its Managing Director for India. Prior to joining Triumph, Ashish was heading the European operations for Royal Enfield and established the company’s business in Europe. He has over 16 years of experience in Asia and Europe.

Commenting on Triumph’s entry to the Indian market Nick Bloor, CEO of Triumph Motorcycles, UK said: “India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model. The appointment of Ashish Joshi is a signal of our seriousness about success in India. I wish him the best and look forward to comprehensive growth from the Indian market.”

Words: Sarmad Kadiri

 

Filed Under: Motorsports, News

Escorts TRU-GUARD

June 27, 2011 by Bike India Team Leave a Comment

Engine oils from ESCORTS

Escorts Limited, manufacturer of auto suspension products, has launched a range of engine oils for cars as well as motorcycles. Based on German additives, ‘ESCORTS TRU-GUARD’ is said to offer longer engine life, better fuel efficiency and lower emission levels. According to the press release the product resists oil thickening, prevents carbon-build-up in the engine and protects the engine from rust and corrosion thereby ensuring improved engine performance at low maintenance cost. Escorts Limited has also introduced a multi-purpose grease and telescopic front fork oil.

To encourage sales, the company has announced a special value-based introductory incentive scheme under which customers can participate in lucky draws and win fabulous prizes ranging from Honda UNICORN, Yamaha FRAZER, international trips, Sony LCDs, Philips Home Theatres…to even a Tata Nano car.  

The product is available across Escorts’ distribution network of over 700 dealerships and 1200 retail sales & service outlets. Available in one liter packs, ‘ESCORTS TRU-GUARD’ is priced at Rs.240 per litre, Rs.230 per litre and Rs.235 per litre for diesel engine oil, petrol car engine oil and motor cycle engine oil respectively.

 

Filed Under: New Bike Launches, News

‘Kill Me Fast’ Ducati

June 27, 2011 by Bike India Team Leave a Comment

Kristian von Hornsleth’s Ducati collection sure to arrest attention

It is almost impossible to make these Italian beauties more alluring, but London-based conceptual artist, Kristian von Hornsleth, thought otherwise. So what inspired this Danish artist to paint Ducati 1098 and 1198 in a riot of colours? Hornsleth says that when he asked one of the salesmen if it was dangerous to ride a bike that’s capable of doing 0-100 km/h in less than four seconds, the salesman was quick to reply, “You don’t feel anything as you hit the wall at 320 km/h”. 

These special edition bikes come under Hornsleth’s ‘Kill Me Fast’ series and are priced at Rs 38 lakh in the UK. Since we can’t afford his piece of art, maybe if we save we might be able to get one of the posters!
Meanwhile, you may visit http://www.hornsleth.com/Hornsleth/Home/SHOP/POSTERS/2007/DUCATI-1/5-1-70.m to pick one up.

Words: Sarmad Kadiri

 

Filed Under: Latest News, News

Enfield ‘Motorclothes’

June 27, 2011 by Bike India Team Leave a Comment

Royal Enfield go the lifestyle way with their latest merchandise

The brand which has been personified by a rugged, tough, dust-loving and sweat-smelling Adonis so far is now headed for the manicured way. Wishing to make a niche in premium cruiser segment, Royal Enfield are taking the brand name to a new platform with their latest collection of merchandise. From just helmets, T-shirts and mugs, exhausts and visors, the company has now come up with designer jackets, boots, RE branded AGV helmets, saddle bags, office bags, rain gear and bandanas, etc, to make the brand name more of a style statement. Toeing the Harley line, Royal Enfield have plans to open special counters at all their major dealerships and give Enfield owners an all-new ownership experience. Besides, plans are afoot to introduce customised boots, gloves and other accessories too. Catering to the premium buyers, the prices have been kept likewise. Along with accessories, the company is also working towards introducing custom paint workshops for Royal Enfield bikes, thus making all Indian custom bikers’ dream come true.

Words: Gasha Aeri

 

Filed Under: New Bike Launches, News

Yamaha celebrates Golden Jubilee in fresh new colors

June 24, 2011 by Bike India Team Leave a Comment

MotoGP grid at TT Assen will see Yamaha in Red and White themes

MotoGP paddock at TT Assen will see a splash of Red and White. Yamaha’s factory racing team will be celebrating fifty years in Moto GP with the YZR-M1 in Red and White Livery. The celebrations started earlier this week with an Expo with many of the iconic machines that have marked Yamaha’s presence in Moto GP history. The media was also treated with glimpses of the YZR-M1 in Red and White. The factory riders Ben Spies and Jorge Lorenzo were accompanied by the Yamaha Tech 3 riders Cal Crutchlow and Colin Edwards. Moto GP legends Phil Read and Cees Van Dongen also joined the celebrations.

 

Words: Aniruddha Mulgund

 

Filed Under: Motorsports, News

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