New Bike Launches in India

Harison Motors launches ‘Funty’ ATVs in India

An All Terrain Vehicle (ATV), in simple words is the fusion of an automobile and a motorcycle. It runs on four wheels, has a saddle like that on a motorcycle and is given direction by a handlebar. These are recreational vehicles primarily used on off-road surfaces. Harison Motors (HMPL), an Indian-overseas joint venture has launched a range of ATVs in India, under the brand name ‘Funty’. The Funty family currently has four models with engine capacities ranging from 50 to 200cc which will be available in western India initially, imported as CBUs. However, HMPL is setting up an assembly plant in Maharashtra which will start rolling out 15,000 ATVs by March 2012. Apart from ATVs, HMPL also plans to launch motorcycles and scooters in the Indian market, which will be mass produced at their plant along with the ATVs from next year. The first exclusive showroom of the Funty will be operational by June end in Satara, Maharashtra. The Funty range is priced between Rs One to Three lakhs and needs no driving licence or R.T.O registration.

Words: Piyush Sonsale

U.S. based premium lubricant manufacturer, TOP 1, launched its products in India

TOP 1 Oil Products Company has launched its premium range of lubricants in India and Lucas Indian Service (LIS) will be marketing and distributing the products. The annual lubricant market catering to the auto sector is estimated to be around Rs 25,000 crore. Of which, the market share of high end lubricants comprising of synthetic and semi synthetic lubricants stand at around 10 percent i.e. Rs 2,500 crore. Frank Ryan, Vice President, Sales and Marketing, TOP 1 Oil Products Company, informed that the company would address to the market requirements of premium lubricant segment. Company’s country head, R Ramesh, added that “We are targeting to achieve around 10 percent of the premium segment in the coming 5 years.” The TOP 1 products for bikes would be available in the range of Rs 285 – Rs 750 per liter while for passenger cars they would be available in the range of Rs 285 – Rs 1,200 per liter. Further, the lubricants for heavy duty diesel vehicles would cost between Rs 310 – Rs 370 per liter.

LIS is known to be a 100 percent subsidiary of Lucas TVS, and had a country wide distribution network across 650 cities through over 2,500 dealers and service dealers.

Words: Amit Panday

Present at the occasion were Pune Warriors; Saurav Ganguly and Rahul Sharma

In order to enhance its relationship with dealers, Valvoline Cummins India organized a dealership meet in Delhi. Sandeep Kalia, CEO, Valvoline Cummins India said “we continuously want to lay emphasis on the importance of our business partners and interact with them directly.” The company is one of country’s leading lubricant manufacturer. Also present at the event were cricketers Saurav Ganguly and Rahul Sharma. Amongst others who attended were Sandeep Singla, AVP, Valvoline Cummins India and Abhinav Sharma, Marketing Manager, Brand, Valvoline Cummins India.

Words: Amit Panday

TVS ups the Max 4R with a sturdier makeover

The recently launched Max 4R from TVS has undergone a few changes and a sturdier variant has been launched in the form of the Max 4R LX. The new variant is aimed at the rural commuter and will be powered by the same 109.4 cc engine. The minor changes will include a better cushioned seat and  changes in the handling and safety features along with an optional mobile charger on the go. The commuter will be priced at Rs. 39,090/- and will be available at all TVS outlets across Maharashtra.

Elec-Trans announce ‘rent-a-bike’ campaign in Pune.

Pune goes green with electric bike rentals.

Elec-Trans announce ‘rent-a-bike’ campaign in Pune.

Pune goes green with electric bike rentals.

ET Elec trans Ltd. has announced the ‘rent –a- bike’ campaign in the city of Pune. For the first phase the company has appointed three franchisees in the city and will be renting out 50 bikes. The electric bikes will be powered by a 750 hp motor and will be completely eco friendly.  If all the formalities will be completed by the Region Transport Authorities (RTA) the services will be available from 29th May itself. Bikes will be charged on per minute basis.

Although bike rentals have been available in Goa, Kerala and Himachal Pradesh for quite some time, the concept of electric bikes in a city is unique and purpose oriented. Hopefully, the concept will be adopted in other cities across the country where personalized mobility is preferred.

Words: Aniruddha Mulgund