Bike India

Best Bikes in India | No.1 Two Wheeler Magazine

  • Home
  • News
    • Upcoming Launches
    • Latest News
    • New Bike Launches
  • Reviews
    • First Ride
    • Road Test
    • Comparison
  • Features
  • Our Bikes
  • Videos
  • Subscribe
  • NG Auto
    • AUTO COMPONENTS INDIA
    • CAR INDIA
    • COMMERCIAL VEHICLE
  • Brands

Hero Honda to unveil new identity

July 24, 2011 by Bike India Team Leave a Comment

Hero Honda logoThe firm will officially announce new brand image details next month in London

This August Hero Honda will not remain India’s largest two-wheeler manufacturer… technically speaking. What we mean is that the two-wheeler giant will be changing its brand identity. Like we had disclosed earlier, after confirming to part ways with technology partner, Honda Motors Japan, the Indian company would be renamed as Hero MotoCorp Ltd and has been burning the midnight oil to create a new global brand image.

Bike India has now got details of the official unveiling that the Hero Group is planning next month. The company has chosen August 9, 2011 as the auspicious day for the introduction of the new brand identity. Interestingly, the venue for the event will be London, UK, a clear indication that Hero does not want to limit itself to just the Indian sub-continent, but wants to be recognised as a major global player in the automobile industry. The auto major had expressed its desire to venture into several emerging markets globally. This is the first major step the company will be taking from the time it  announced that it would be going solo. Hero Group and Honda had signed an agreement in March 2011, whereby the Indian firm would pay the Japanese partner around Rs 2,450 crore till 2014.

Earlier this year, the company had hired global brand and innovation specialist Wolff Olins to create its new brand identity, and Law & Kenneth (L&K) as a creative partner to launch and establish the new brand for the company.

It goes without saying that when the unveiling happens in London next month, Bike India will be there to get you the LIVE updates.

 

m.salvi@nextgenpublishing.net'

Bike India Team – who has written 989 posts on Bike India.


Email

Related posts:

Honda Activa H-Smart Launched In India
Dakar Rally 2023 - Benavides Emerges Victorious
TVS iQube Long Term Review

Filed Under: New Bike Launches, News

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

AlphaOmega Captcha Classica  –  Enter Security Code
 ⟲    ➴
 


JANUARY 2023

Bike India - India's no. 1 two-wheeler magazine

17TH ANNIVERSARY SPECIAL

Bike India - India's no. 1 two-wheeler magazine

Anniversary Ride to the Isle of Man with Freddie Spencer and Sid Lal

TVS Ntorq Ncounters I – Navigating the Night

BMW G 310 GS Explores Nagaland

SPECIAL Featured Story

Yamaha MT-10 SP – Ready for Road, Track, and Touring

Yamaha MT-10 SP – Ready for Road, Track, and Touring

In recent years, however, the MT-10 has begun to show its age, especially in terms of technology and rider aids. It was always on the thirsty side, too, and, by modern standards, the brakes were lacking. It was time for an update, which is why for 2022 Yamaha introduced a new MT-10 earlier this year.

More about this.

Car India and Bike India Awards 2019

Recent Posts

  • Kawasaki W175 Tested Review — The Indian Kawasaki
  • Honda Activa H-Smart Launched In India
  • Dakar Rally 2023 – Benavides Emerges Victorious
  • TVS iQube Long Term Review

Car India

Car India Magazine - Get your Digital Subscription

Latest News

Honda Activa H-Smart Launched In India

Dakar Rally 2023 – Benavides Emerges Victorious

HOP Electric Launch High Speed Variant Of Leo

Emotorad Launch Premium Electric Bicycles

Subscribe to Car India

Subscribe to our Car India Magazine

Bike India: India’s no. 1 two-wheeler magazine

BIKE India covers the two-wheeler industry in its entirety, both from the local and the international perspective. Also delivers the most definitive verdict on machinery and performance by explaining the hows, whys, and whats on every new bike in a lucid and user-friendly manner. BIKE India is the India’s most authoritative two-wheeler publication, a magazine for people with a passion for bikes and everything to do with their history and heritage.
SiteMap

Copyright © 2023 · BIKE INDIA INDIA’S NO. 1 TWO WHEELER MAGAZINE, BY FAR! ·