New Bike Launches in India

Bajaj to launch a bigger Boxer next month, followed by the new Pulsar

The Bajaj Pulsar has an enviable position in the history of Indian performance biking. However, over the last few years, its shine and allure has waned considerably thanks to the competition smartening up and launching an ever-improving range of premium bikes that delivered more bang for the buck. Bajaj has also tried to keep the Pulsar fresh with regular nips and tucks, but a full-scale revamp was what was sorely needed. And it’s here finally, thus confirming the report that BIKE India has previously carried. Come September and the completely new face of the Pulsar will be launched, according to Mr. Rajiv Bajaj, MD of Bajaj Auto Limited. While engine and powertrain specifications are still under wraps, it is clear that new model will heavily feature technology and know-how that Bajaj has gained from its association with KTM.

But before the revamped Pulsar hits the streets, Bajaj will be introducing the 150cc version of its hugely popular people carrier, the Boxer, next month. Also referred to as the ‘Bharat bike’, the new Boxer will be powered by a 150cc engine that has been specially tuned for use in rural areas. This includes a highly strengthened chassis and cycle parts that has been reinforced for carrying heavy loads typical of city users. The new bike is expected to be priced around the Rs. 40,000 bracket.

Bajaj Auto is targeting monthly numbers of 4.20 lakh bikes and three-wheelers by October, which translates into approximately five million units annually. At present, the company averages 3.7 lakh units a month, of which, the Discover accounts for 1.35 lakh and the Pulsar around 85,000 units.

…until September

When the Diavel was first unveiled before the world’s press, it created a minor storm amongst the public with its love-it-or-hate-it looks. However, now it seems as if the Ducatisti have taken to the looks of this monstrous power-cruiser with the same passion that they have accorded every other Ducati sportsbike to date. According to an MCN report, almost 5,000 Diavels have been built until now, with the bike sold out in most major markets until September.

This brisk sale has enabled Ducati to rake in approximately £69 million by way of revenue from the Diavel only. Ducati aimed to make 8,000 in the bike’s first year of production but this may have to be increased as 4,700 bikes have been built in four months of full production with 3,200 officially registered around the world. Of the 4,700 Diavels built, just over 2,800 (60 per cent) are the more expensive carbon versions while the rest are standard versions.

Austrian firm shares marketing mantra with Bajaj in Pulsar 220 promotions

With this international JV, Bajaj might have opened the floodgates of low-cost supply chain for KTM, but the Austrian firm has taught a few tricks of the trade to the India manufacturer too, especially in terms of effective marketing.  KTM have been relying on this tried and tested sales technique for years now. It’s simple, but very effective.

If you’ve spotted the new Pulsar 220 advert, you’ll know what we’re talking about. All you need is a bike, painted in the trademark orange colour, and a model cloaked in all-black leathers riding it on the streets. No over-priced celebrity endorsement, no radical location and no skimpily clad dames. It worked in Europe and, going by Bajaj’s continuous sales jump, the advertising campaign is doing a bit of good to the Pune-based company as well.

 

Mahindra 2Wheelers plans to relaunch the Stallio motorcycle; 135cc and 150cc models on the anvil

Mahindra 2Wheelers’ first entry into Indian motorcycling was not a very rosy affair. Minor niggles and teething problems with the company’s very first offering, the 110cc Stallio, led Mahindra to withdraw it after a couple of months.However, the giant is now preparing for a renewed onslaught, and recently revealed that it will relaunch the Stallio later this year. In addition, the company is also planning to introduce higher-displacement motorcycles in the near future, with inputs from their Italian acquisitions.

“We will be relaunching the Stallio during the festive season this year. Earlier, we had made a soft launch of the bike. We have made some modifications and it is ready for launch,” Devendra Shinde, marketing vice president of MTWL, told reporters in Kolkata recently. The Mahindra Group company , which entered the two-wheeler market in 2008, has registered a 53 percent growth in eastern India during April-June this year over the same period last year. The company, which currently deals in 125cc scooters, is working towards expanding its portfolio. “We have a strategic intent to be an end-to-end player in the two-wheeler market. Over a period of time, we will have presence in the motorcycle segment as well,” said Shinde. “Although our major emphasis is on scooter market, with increasing demand in the rural and semi urban markets, we are also committed towards the motorcycle segment. Work is on developing 135cc and 155cc motorcycles.” He added that the company’s participation in this year’s Moto GP would go a long way in creating a brand space for itself in the motorcycle market.

Engine oils from ESCORTS

Escorts Limited, manufacturer of auto suspension products, has launched a range of engine oils for cars as well as motorcycles. Based on German additives, ‘ESCORTS TRU-GUARD’ is said to offer longer engine life, better fuel efficiency and lower emission levels. According to the press release the product resists oil thickening, prevents carbon-build-up in the engine and protects the engine from rust and corrosion thereby ensuring improved engine performance at low maintenance cost. Escorts Limited has also introduced a multi-purpose grease and telescopic front fork oil.

To encourage sales, the company has announced a special value-based introductory incentive scheme under which customers can participate in lucky draws and win fabulous prizes ranging from Honda UNICORN, Yamaha FRAZER, international trips, Sony LCDs, Philips Home Theatres…to even a Tata Nano car.  

The product is available across Escorts’ distribution network of over 700 dealerships and 1200 retail sales & service outlets. Available in one liter packs, ‘ESCORTS TRU-GUARD’ is priced at Rs.240 per litre, Rs.230 per litre and Rs.235 per litre for diesel engine oil, petrol car engine oil and motor cycle engine oil respectively.