New Bike Launches in India

Honda Hands: The story of innovation

July 4, 2013 by Jim Gorde 1 Comment

Honda “Hands” celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years. The short film incorporates the Japanese marque’s philosophy of innovation, right from the very first engine produced by the brand to iconic creations like the Honda Cub. Viewers are catered to by an array of diversified products from the Honda stable, both past masterpieces and future offerings which make the viewer speechless. The simplicity of this short film is quite credible as it takes you through the journey of one of the most successful technological conglomerates in the world today.

Story: Sayem Syed

Click to watch the video.

Hero MotoCorp buys stake in Erik Buell Racing

July 1, 2013 by Jim Gorde Leave a Comment

India’s leading two-wheeler manufacturer, Hero MotoCorp issued a statement to the Bombay Stock Exchange stating that the company’s United States arm has agreed to buy a 49.2% stake in performance bike firm and technology partner Erik Buell Racing for a whopping $25 million. The Indian firm has already invested $15 million in Erik Buell, and the remaining $10 million would be cleared within the next nine months. Hero MotoCorp was on the look out for a dependable technology partner for their two-wheeler business, and after their fallout with long time partner Honda Japan, had earlier announced their tie-up with Eric Buell’s racing and performance bike company.

The company had showcased a performance motorcycle in the 250-cc range which we hope reaches production soon. With the added investment, we expect Hero MotoCorp to unveil new, more exciting and technologically advanced products in the near future. The company has also clearly stated their interest in overseas expansion, with their motorcycles going on sale in several Latin American and African countries.

Story: Jim Gorde