Team Bike India

Hero gets Sunburn’d

November 18, 2013 by Team Bike India 2 Comments

Hero MotoCorp is all set to put on its dancing shoes as it ties up with one of India’s biggest music festivals, Sunburn. In its 7th year, the Electronic Dance Music (EDM) Festival features the who’s who of the worlds biggest DJs, and Hero has now got in the act.

In fact, Hero have even roped in Swedish house music legend and former member of the Swedish House Mafia – Axwell to star in their new advertisement. Axwell will be headlining the Goa leg of Sunburn this year, and is an absolute icon of the EDM movement across the globe, and as such it’s a major coup for Hero to acquire his services for their promotional activities. This alliance is sure to ramp up the interest for the brand among India’s masses, and especially the youth as EDM is popular with they young populace of India in particular.

Story: Harket Suchde

Watch Axwell in action on the Hero Impulse below:

http://www.youtube.com/watch?v=TSa2xa5ukns

Dhoom 3 helmets?

November 18, 2013 by Team Bike India Leave a Comment

You heard right. With the upcoming sequel Dhoom 3 which is scheduled for a global release on December 30, 2013, Steelbird-Bieffe plan to launch an exclusive range of Dhoom 3 helmets. [Read more…] about Dhoom 3 helmets?

New footage of the ‘Beast’ breaks cover!

November 18, 2013 by Team Bike India Leave a Comment

KTM have released two official action videos of the 2014 KTM Super Duke R. [Read more…] about New footage of the ‘Beast’ breaks cover!

DSK partners with Motul

November 14, 2013 by Team Bike India Leave a Comment

World class French company Motul who specialize in high-tech engine lubricants has entered into a three year partnership with DSK Motowheels as their official lubricant partners. [Read more…] about DSK partners with Motul

Honda CBR 250R to be the lead bike for Tour de India 2013

November 14, 2013 by Team Bike India Leave a Comment

Honda Motorcycle and Scooter India (HMSI) recently announced its association with Tour de India (TDI) 2013, organised by ID Sports and claimed to be the biggest cycling race in the country. HMSI’s CBR 250R has been selected as the official lead bike for the Tour de India 2013 races, scheduled for 15th, 17th and 22nd December 2013 in Mumbai, Jaipur and Delhi respectively.

The Tour de India is claimed to be India’s first and largest international cycling event aiming at the promotion of cycling as a sport in India. Actor John Abraham has been signed on as the face of Tour de India for the next three years.

By associating with Tour de India 2013, HMSI hopes to connect with the youth and urban affluent population of the country. Speaking about the association, YS Guleria, VP – Sales & Marketing, HMSI, commented that the company was proud to be associated with Tour de India, as it would connect with the youth and encourage them to adopt cycling as a part of their regular sporting culture. The company hoped that the CBR250R – as one of India’s most awarded sports bikes – would complement young racing enthusiasts who were participating in Tour de India 2013.

Story: Gaurav Nagpal