Cricketer Virat Kohli to be company’s new face

TVS Motor Company has signed cricketer Virat Kohli as the brand ambassador for their all new TVS Sport motorcycle. The cricketer will feature on all advertising and retail material related to TVS Sport. As per the official statement issued by H. S. Goindi, President Marketing, TVS Motor Company, “Virat Kohli is known for making distinctive style statements, whether on or off the field and represents the aspirations of many a young Indian. Virat is a perfect fit to the brand.”Especially with the ongoing World Cup fever running through the entire country’s veins, such an announcement would grab some additional eye-balls for the company.

Words: Gasha Aeri