Triumph India organised a Distinguished Gentleman’s Ride to promote awareness and generate funds to support research in the field of prostate cancer.
In 2012, Mark Hawwa was strongly inspired by an image of Mad Men’s Don Draper on a classic bike and he went on to organise what is now known at the Distinguished Gentleman’s Ride (DGR). The ride acts as a fund-raising event to support research in the field of prostate cancer. Operating along the same lines, Triumph India and Royal Mavericks – a Delhi-based motorcycle enthusiasts group organised the Indian edition of the DGR 2015. This year the ride was flagged off from Delhi and ended in Greater Noida.
The theme of the event encourages riders to don dapper clothing, silk vests and tweed suits and conduct themselves in an affable manner. The ride played host to over 350 riders astride café racers, bobbers, classics, retro bikes, flat trackers and scramblers, irrespective of the brand.
Commenting on the event, Vimal Sumbly, MD, Triumph Motorcycles India said, “We, at Triumph Motorcycles India, are very happy to have collaborated with the DGR for the second time in a row in India, which gives us just the right platform provide our esteemed customers and brand patrons with a complete riding experience. The entire process of following a dress code and riding in harmony with fellow bikers was quite an enthralling experience and also helped with breaking the stereotypes the society associates with men on bikes whilst raising funds for men’s health issues.”