TI cycles, one of the leading cycle brands in India have launched their ‘Montra’ performance cycle range in the country with their brand ambassador, Formula 1 racer, Karun Chandok.
Since the brand’s inception in 2011, the brand have inculcated many a firsts in the bicycle market in India, like the use of carbon fiber in production of their bikes.
Speaking on the launch, Rajesh Mani, GM, TI cycles stated, “We are delighted to have brand ambassador Karun Chandhok launch the new range of Montra Bicycles. We are proud to be the first Indian company to design and manufacture a wide range of world-class performance bikes catering to the affluent Indian”.
Karun Chandhok commented, “I rode the new hybrid bike, Montra Blues, and was fascinated by its ride comfort, design and paint finish. The ride was very comfortable on the Blues and “Montra” has created world class bikes with frame geometry suited for Indians. Knowing that these frames are indigenously manufactured in India, which is a remarkable feat by TI Cycles.”
The Montra range is being manufactured at the aluminum bicycle facility in Ambattur. Production is currently being ramped up to reach full utilization, while the firm has estimated to capture 15% of the performance bikes market in India. The Montra range will include three variants, which would be priced around the 17k mark. More details can be found at www.montra.in and www.trackandtrail.in