Valvoline Cummins Ltd., one of the leading lubricant manufacturers in India, has become the Official Team Partner for the team Kings XI Punjab with captain Adam Gilchrist.
Sandeep Singla AVP Marketing Valvoline Cummins India explains how lubricant manufacturer which focuses on making the engines run smooth got into IPL. “IPL is one of the most vibrant and exciting sporting events in India. Associating with IPL as official team partners helps translate this energy in our business and gives us good mileage through media and helps increase our connect with our Channel partners and Retailers, and OEM clients. Valvoline is into Car racing “Nascar” in US. In India we participate in racing events like – Raide De Himlaya and Maruti Suzuki Dessert storm where we support young drivers achieve their dreams and hone their racing skills. Recently Sarika Sehrawat the driver for Dessert Storm Rally won the Coupe De Dames Trophy also.”
Abhinav Sharma from Valvoline marketing team was seen interacting with the Kings XI Punjab players and congratulating captain Adam Gilchrist and David Muller for the wins.