Well, marketing techniques usually take a strange turn off affairs when it comes to getting hold of their target market and then again they usually leave no stone unturned.
So, in such an endeavour, Silverstone teamed up with BMW Motorrad rider Leon Haslam for quite a ‘bare race preview’. Haslam was stripped down to the waist and had his team BMW Motorrad colors painted onto his upper body torso by world body painting champion, Carolyn Roper.
Haslam like a good sport, stood there semi-naked for almost 3 hours as body paint wizard Carolyn worked her magic replicating the BMW team’s colors. The body paint was over-the-top and unbelievably too realistic, the attention to detail was right down to the wire, even the sponsors badges were too good to be true. Haslam played the perfect model when it came to posing for pictures for the forthcoming Silverstone round of the WSBK on the 3-5th August this year.
Leon later added,” The shoot was good fun though and all-in-all, it was a great experience. I’m always up for trying new things, so was more than happy to say ‘yes’ when Silverstone approached me with this idea”.
This amazing marketing gimmick and Haslam’s amazing body-art can be seen here: http://www.youtube.com/watch?v=-HezxG3JCIU