Hero Electric to enter European markets

The Indian electric vehicle manufacturer plans on introducing Europe-Only bikes

Hero Electric, one of India’s leading electric two wheeler manufacturer is all set to enter the European market by 2012. For this, Hero is developing electric bikes that utilize Hero’s in house technical expertise along with technology support from a Taiwanese Firm. The company plans on manufacturing the bikes in India and then exporting them to Europe. These bikes will only be available in the European market and not in the domestic market. The launch is expected to happen within a years time and apparently the company is in talks with distributors in Europe. After which the bikes will be sent for homologation process to various countries in Europe. Pricing and other specification of the bike have not been revealed yet. The company is excited about entering a new and big market however, theyare also expecting low sales initially.

Words: Ravi Chandnani