Harley Davidson kicks off 110th anniversary with Global Rides

The 110th anniversary of American motorcycle heavyweights Harley Davidson is all set to officially start with two groups of HD motorcycle riders to embark on rides to explore the opposite corners of the world.

Being one with the feeling of independence, one group is ready to break free on the American west plains and another group is going to be one with nature through the scenic Tibetan plateau in China. These two rides are the flag-off events for the year long kick-off celebrations at HD. And what is a first, the iconic American brand is inviting everyone to ride along through their social media platforms.

Mark-Hans Richer, HD CMO states, “Harley-Davidson’s 110th Anniversary year is about celebrating the experiences of riding and inviting all to join in on the good times, in ways and places our founders couldn’t have imagined. Our 110th Anniversary year starts tomorrow with journeys on two continents. The first with a group of riders who’ve never before experienced the adventure of Sturgis, and the other is on the opposite side of the world with a group of enthusiasts riding in China across the Tibetan Plateau.”

One group of riders which includes GoPro sponsored athletes will ride into the Badlands of South Dakota to experience the thrill of the legendary ‘Sturgis Motorcycle Rally’ for the first time. Another group of adventurers will head east – literally way east! Led by Richer and Harley-Davidson Asia Pacific Managing Director Dave Foley, this group of enthusiasts will explore the Tibetan Plateau across western China.

Richer states, “This kick-off marks how Harley-Davidson will celebrate our 110th Anniversary, through our riders and our fans around the world, and everyone is invited to join in on the rides to Sturgis and the Tibetan Plateau on our new 110th Anniversary Web site, www.h-d.com/110.” The official Harley Davidson Anniversary Celebrations will be held in Rome on June 13-16, 2013, and in Milwaukee, Aug. 29-Sept. 1, 2013.

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