The brand has inaugurated a merchandise-only showroom in Terminal 2
Mach-1 Harley-Davidson, the American brand’s merchandise showroom in Mumbai airport opened its doors on Wednesday. The 500-square-foot store is located at the departures area of Terminal 2, where travellers can stop in to browse a selection of jackets, boots, helmets, t-shirts, caps, gloves and a whole lot of Harley-Davidson merchandise.
Commenting on the launch, Vikram Pawah, Managing Director, Harley-Davidson India said, “We are thrilled to launch the Harley-Davidson showroom offering the most exclusive and iconic merchandise to Harley enthusiasts. We are now striding towards bringing the brand closer to the people who someday aspire to own a Harley, offering them a taste of the true Harley-Davidson lifestyle known world over. Charting out every customer touch point, we aim to connect with and make the brand more accessible to a growing aspirational audience, welcoming them to the Harley family.”