TVS Srichakra have entered the European two-wheeler tyre market with their exclusive product range under the Eurogrip brand.
TVS Srichakra announced their foray into the European market with its new range of Eurogrip two-wheeler tyres which have been customized to meet the European rider’s needs. The first product to be launched is called the “Eurogrip Bee Connect”. They are scooter tyres that will be available in 40 different sizes in the upcoming months. This is the first line of tyres that have been launched after the setting up of TVS Srichakra’s Product Design and Development Centre in Milan, Italy.
The Eurogrip Bee Connect range of tyres are said to have a cutting-edge design, dynamic performance on any surface, unique pattern and puncture resistance technology for comprehensive control, riding comfort and superior mileage. Bee Connect is the first of many product launches that have been planned for the European and International Markets, with a few more already in the pipeline for the current year. A knobby tyre for off-road purposes and a street tyre for medium and big displacement motorcycles, both in Radial and Cross Ply construction are lined up for a launch in the next few months.
Giving us more insights into the Bee Connect tyres, Silvio Montanari, R&D Director of the Italian Centre states, “Eurogrip Bee Connect is the result of a meticulous research and development process that involved all elements of the tyre: construction, tread pattern, compound and profile. Each prototype was subjected to a rigorous testing procedure, both indoor and outdoor in European race tracks and roads, and every tyre manufactured passes through stringent quality controls before reaching the market. We spare no effort in ensuring the best output and we’re very pleased with the outcome”.
Speaking about the announcement, Mr. P. Madhavan, EVP – Sales & Marketing said, “Our entry into the prestigious European tyre market is a testimony to our three decades of experience and specialization in the two-wheeler tyre category and is a step towards building Eurogrip as a strong global brand. Our focus is to deliver quality tyres and develop a robust business infrastructure that can help us cater to the needs of our partners and customers in the European market. The new products introduced in Europe will also be launched in the India replacement market as well as all the countries where TVS Srichakra has established a distribution network.”
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