• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Bike India

Best Bikes in India | No.1 Two Wheeler Magazine

Pulsar NS400Z – CHALA APNI

  • Home
  • News
    • Upcoming Launches
    • Latest News
    • New Bike Launches
  • Reviews
    • First Ride
    • Road Test
    • Comparison
  • Features
  • Our Bikes
  • Videos
  • Subscribe
  • NG Auto
    • AUTO COMPONENTS INDIA
    • CAR INDIA
    • COMMERCIAL VEHICLE
  • Brands

Royal Enfield Announce Build Your Own Legend Campaign

February 2, 2021 by Zal Cursetji Leave a Comment

Royal Enfield Meteor 350 3 WEB

Indian thumping legend, Royal Enfield, have announced their new Build Your Own Legend campaign which allows you to customize a new thumper. The idea is to set up an initiative for folks to send in their custom designs based on the new Meteor 350.

The platform is set up to encourage the motorcycle community to express themselves freely and creatively to come up with their brilliant design ideas. To participate, interested candidates can send their entries in the form of a sketch or render with a description of their ideas. Three concepts shall be shortlisted to be judged by RE Choice, Pro Judges Choice, and Public Choice. These final winners will have the chance to visit and work with the industrial design team at the Royal Enfield India Tech Center, Chennai. Production of the three designs shall follow and a final judge look-through by big names in the custom-motorcycle world as well as motorcycle magazine editors. Participants may register for the Build-Your-Own-Legend campaign at www.royalenfield.com/in/en/byol/

Royal Enfield Meteor 350 2 WEB

Speaking about the Custom Program at Royal Enfield and the Build Your Own Legend initiative, Shubhranshu Singh, Global Head – Marketing at Royal Enfield said, “The Royal Enfield Custom Program is an endeavour to nurture the spirit of self-expression and customization among consumers and to promote and grow the global custom motorcycle ecosystem. Over the past few years, the Royal Enfield Custom Program has designed and built some noteworthy machines including the Bonneville Racer, SG 411, and the Midas Royal. Not only have these builds demonstrated the capability of Royal Enfield motorcycles and strengthened the custom ecosystem across the globe, but they have also initiated scores of enthusiasts into the world of customization. With this initiative, the custom program on the newly launched Meteor 350, we will further fuel this spirit and encourage enthusiasts to create a unique custom render of our easy cruiser”

Talking about the Build Your Own Legend initiative, Adrian Sellers Head – Custom Program Royal Enfield said, “Build Your Own Legend’ is a unique creative platform that draws inspiration from the customers of the next generation and their growing need for self-exploration. The campaign is aimed at giving the riding community an opportunity to express their love for the machines and we look forward to enabling motorcycling enthusiasts with a perfect opportunity to bring alive their ideas and dreams in form of self-expression via motorcycle customization.”

z.cursetj665i@nextgenpublishing.net'

Zal Cursetji – who has written 94 posts on Bike India.


Email

Related posts:

Brixton Crossfire 500 XC v Royal Enfield Interceptor Bear 650 Spec Comparo

Royal Enfield Hunter 350 Updated

Updated TVS Apache RR 310 Launched

Filed Under: Latest News, News, Royal Enfield Tagged With: Bike EXIF, bike india, Build Your Own Legend, BYOL, Competition, Design, new, Roland Sands, Royal Enfield

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

AlphaOmega Captcha Classica  –  Enter Security Code
 ⟲    ➴
 


* Copy This Password *

* Type Or Paste Password Here *

Primary Sidebar

Follow Us

LATEST ISSUE

Pulsar NS400Z – CHALA APNI

19TH ANNIVERSARY SPECIAL

Bike India - India's no. 1 two-wheeler magazine

Bharat Mobility Visitor Registration

Triumph Street Triple 765 R and RS Review | The Best Street Triple Yet

Ducati Diavel V4 Review | Devil of the Mountain

Royal Enfield Hunter 350 first ride | Aspi Bhathena

SPECIAL Featured Story

Yamaha FZ-S Fi Hybrid

Yamaha FZ-S Fi Hybrid Launched

The Yamaha FZ-S Fi Hybrid has been launched at Rs 1.45 lakh (ex-showroom). Yamaha claim that this is India’s first sub-150-cc hybrid motorcycle. 

More about this.

Bharat Mobility Global Expo 2025

Recent Posts

  • Spec Comparo: Vida V2 Pro v Chetak v Rizta Z v VLF Tennis
  • Brixton Crossfire 500 XC v Royal Enfield Interceptor Bear 650 Spec Comparo
  • MAY 2025
  • TVS iQube ST 5.1 kWh Review – The Price of Range

Car India

Car India Magazine - Get your Digital Subscription

Footer

Latest News

Royal Enfield Hunter 350 Updated

Updated TVS Apache RR 310 Launched

Details of 2025 ARRC TVS Asia One Make Championship Revealed

Indian Supercross Racing League Season 2 Rider Registrations Now Open

Pulsar NS400Z – CHALA APNI

Pulsar NS400Z – CHALA APNI

Bike India: India’s no. 1 two-wheeler magazine

BIKE India covers the two-wheeler industry in its entirety, both from the local and the international perspective. Also delivers the most definitive verdict on machinery and performance by explaining the hows, whys, and whats on every new bike in a lucid and user-friendly manner. BIKE India is the India’s most authoritative two-wheeler publication, a magazine for people with a passion for bikes and everything to do with their history and heritage.
SiteMap

Copyright © 2025 · BIKE INDIA INDIA’S NO. 1 TWO WHEELER MAGAZINE, BY FAR! ·