Shows & Events

Two wheeler company India Yamaha Motor enters into a one year partnership with IPL franchise Deccan Chargers

Yamaha in now the official partner of IPL franchise Deccan Chargers (DC) and its logo will now be seen on all DC ads and promotions. Yamaha will have unlimited access to the name and logo of the IPL cricket team as well as images and signatures of a minimum of three of the team’s players. The company will also be able to use the players for promotions and advertisements for a period of two days. Apart from these benefits, a Yamaha logo will be put on the players’ helmets and caps.

With the cricket fever rising to maddening heights and being the most watched sport in the country what better way to advertise the Japanese company’s bikes and reach out to the potential customers? Other motorcycle makers are also joining the bandwagon, as Hero Honda is sponsoring Mumbai Indians and TVS Motors doing the same with Pune Warriors.

The association with DC may prove to be beneficial for Yamaha taking in account its strong presence in the Hyderabad market. Yamaha will also have ticketing benefits and hospitality entitlements at the teams home ground. Yamaha, known for its brand trustworthiness and DC being the 2009 champions it could well be a win-win situation for both the sides.

Words: Raymond Raj

Royal Enfield celebrates One Ride day on the 3rd on April this year across the world, promoting the love of riding

 

 

We have so many dates reserved for special days in a calendar year, what about a special day for the biking  enthusiasts?Well starting this year, Royal Enfield is encouraging its customers to get up and ride, take their polished steeds out of their parking lots and garages, show the chrome some sun and make it shine as well as share their stories and experiences. The first Sunday of April is being celebrated as One Ride day across the world. The roads will be brought to life with the very distinctive thump of the bike, the ride signifying brotherhood and unity.Even though everyone could have their individual ride, but in order to acknowledge all as a part of the celebration the company is encouraging Royal Enfield motorcycle owners to start their ride from a brand store/dealership or authorized service station or end at them.

Words: Raymond Raj

Yamaha showcases VMAX at the ‘Good Design is Good Business’ Exhibition

 

 In a bid to emphasize on the relevance of design in the automobile sector, Yamaha Motor India Pvt. Ltd. recently showcased its flagship muscle bike VMAX at the three day long Japanese Design Exhibition – ‘Good Design is Good business’. As part of the Exhibition, a panel of design experts from Yamaha participated in a presentation session to throw light on the design aspect of VMAX, and why it is an integral part of automobile manufacturing.

Commenting on the occasion, Mr. Jun Nakata, Director – Sales & Marketing, India Yamaha Motor said, “Being supported by bodies – METI, IDC and FICCI, Good Design Exhibition is a unique platform to reach out to our audience and industry alike. Our presence at this Exhibition is vital to demonstrate the technical prowess of our products and showcase the Yamaha DNA. Since 2008, Yamaha has been pulling out all the stops when it came to product innovation and technological advancements. Practically every model which the bike lovers drooled over in the past made in-roads to the Indian market — the R1, MT 01 & VMAX, the racing R15, the lord of the streets FZ, the powerful commuter SZ series and the potent YBR”.

 

Bike India Online

Chris Pfeiffer coming to India, again

 

 

We still remember our Bike India inbox being flooded with complaints from angry and disgrunted readers across the country who didn’t get a chance to witness Chriss Pfeiffer in the five cities that he toured as part of the Red Bull Chris Pfeiffer Street Tour 2010. Well, fret not as the world’s greatest stuntman of our age is coming to India again, and this time will be performing in ten cities instead of five. The event, which kicks off on 21st March will visit the cities of Kolkata, Jaipur, Chandigarh, New Delhi, Ahmedabad, Mumbai, Pune, Bangalore, Coimbatore and Cochin before finally wrapping up on 6^th april 2011. Stay tuned for the official schedule which Red Bull will release shortly.

Words: Saeed Akhtar

 

We are coming on your TV

Ladies and gentlemen, hold onto your remotes. The recently concluded Car India and Bike India Awards 2010 will be telecast on ZEE Business channel on January 26th (Wednesday) 2011 from 2000 hrs. – 2100 hrs. You can also catch the repeat telecast on January 30th (Sunday) 2011 from 2000 hrs. – 2100 hrs. on the same channel. Catch us in action as some of the greatest movers and shakers of the automotive industry come together and decide the most deserving automobiles of the last one year.