Shows & Events

Rajasthan CM and Honda CEO inaugurate the HMSI factory at Tapukara, Rajasthan

HMSI announced the inaugural of the Tapukara plant at the hands of Rajasthan Chief Minister, Ashok Gehlot along with the president and CEO of Honda Motor Company Takanobu Ito and Takashi Nagai, President and CEO, Honda Siel Cars India Ltd. and Honda Motor India Private

The Rs. 460 crore HMSI plant which is built near the Haryana Rajasthan border will build up to 6 lac units annually in the first phase. The second phase, costing other Rs. 400 crore will be ready by March next year and will boost the plant’s overall output to 12 lac units annually. The Rajasthan plant will employ up to 3200 people and manufacture the Activa and CB twister.

In the past few months, competitors have capitalized on Honda’s inability to deliver on time, to boost their sales. Honda hopes to resolve this problem with this move.

 

Words: Aniruddha Mulgund

Organizes the ASEAN Cup U-13 Football for the first-time in the country

 

 

India Yamaha Motor has now set its eyes on the game of football as it exclusively organizes the Yamaha ASEAN CUP, U-13 Football 2011 for the first time in India. The tournament is being held from May 15 – 28, 2011 and will witness participation from 120 players & 8 teams from Pune, Nagpur, Kerala, Kolkata and Assam.

The Tournament winner will be representing India at the third Yamaha ASEAN Cup U-13 Football Finals to be held in Thailand from July 15, 2011 to July 17, 2011. The participants will comprise of 6 teams from 5 Asian countries namely- India, Thailand, Indonesia, Vietnam & Malaysia. The preliminary round of the tournament will include the intra-state matches amongst the eight teams from across India. The winning teams from preliminary round will then compete at inter-state level for the final round, both to be played in Kolkata.

Pune witnessed a unique stunt show recently, the Kingdom of Stunts

 

Pune witnessed a unique stunt show recently, the Kingdom of Stunts

Words: Gasha Aeri
Photography: Bhuvan Chowdhary, Gasha Aeri

“For many, what we do falls outside the sphere of physics, but we never said that everything is for everyone,” they say. Who are they? They are a special species people like to call ‘stunters’. They don’t ride the bike astride it, neither do they ride with both the wheels on terra firma. What they do is enough to scare the living daylights out of many.

Pune had just recovered from the thrill of meeting freestyle biking guru, Chris Pfeiffer, when there came another treat for the bike enthusiasts of the city – a freestyle stunt show called the ‘Kingdom of Stunts’. What’s more, the show was a fine amalgamation of some of the finest FMX riders from Australia and the USA, BMX riders from Canada and street stunters from India.

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On view were 360-degree flips on a motocross bike, a back flip on a mountain bike, a high-flying stunt called the ‘Superman’, even taking both hands off the handlebar while both the bike and rider were at least 50 metres up in the air (the Rock Solid), or swinging a leg over to the other side in the middle of a flight (the Can Can) – you name it and the riders had it for you. An excellent firework show added to the thrill and adrenaline rush the stunt show offered.
What can be said about Indian biking scenario in the time to come, “World, hold on, here we come!”

They don’t follow the physics of bike riding, but what they do is enough to scare the living daylights out of many

Pune to host a Freestyle motocross event.

Pune to host a Freestyle motocross event.

The popularity of motorcycle stunting is increasing rapidly. And now it is about to get even bigger, higher and flashier. A Pune based sports management firm Entourage Sports & Entertainment has organised a Freestyle Motocross (FMX) show named ‘Kingdom Of Stunts’ at the Indian Law College (ILS) ground on May 14 and 15. International Freestyle Motocross and BMX stunters from the US, Australia, Canada and Chile will be performing daredevil stunts during the two day event. Even Indian street stunters will get a platform to display their talent in front of international stunt-stars like Clinton Moore, Jorel Bermudez and Lance Rusell. The stunts will be accompanied by dance, music, laser shows, fire performers and fireworks to get your adrenaline soaring even higher. Tickets of the event are available at the organisor’s office on Prabhat Road Pune, Mocha, Big Wheels Motoring Cafe Kamshet, all ABS fitness outlets, City pride multiplexes, Kolors, ABC farms Koregaon Park and the venue itself. Tickets start from Rs 500 and go all the way upto Rs 5000 to get you closer to the action.

Words: Piyush Sonsale

Two wheeler company India Yamaha Motor enters into a one year partnership with IPL franchise Deccan Chargers

Yamaha in now the official partner of IPL franchise Deccan Chargers (DC) and its logo will now be seen on all DC ads and promotions. Yamaha will have unlimited access to the name and logo of the IPL cricket team as well as images and signatures of a minimum of three of the team’s players. The company will also be able to use the players for promotions and advertisements for a period of two days. Apart from these benefits, a Yamaha logo will be put on the players’ helmets and caps.

With the cricket fever rising to maddening heights and being the most watched sport in the country what better way to advertise the Japanese company’s bikes and reach out to the potential customers? Other motorcycle makers are also joining the bandwagon, as Hero Honda is sponsoring Mumbai Indians and TVS Motors doing the same with Pune Warriors.

The association with DC may prove to be beneficial for Yamaha taking in account its strong presence in the Hyderabad market. Yamaha will also have ticketing benefits and hospitality entitlements at the teams home ground. Yamaha, known for its brand trustworthiness and DC being the 2009 champions it could well be a win-win situation for both the sides.

Words: Raymond Raj