Shows & Events

H-D riders and bicycle enthusiasts ride together to promote road manners

Mumbai, one of the most congested cities in terms of traffic, recently made for an ideal venue for the ‘Ride to Promote Safety Among 2-wheels’. The awareness event was organised by the Bandra Cycle Club and Harley Owners’ India (HOI) Group and supported by Track and Trail and TI Cycles.

This ride of unity witness the participation of over 35 cyclists and bikers, who rode together to spread the message of safe riding. The interesting mix of participants saw some brawny riders on Harley-Davidson Limited Edition Fatboys, Heritage Streetbob and Nightrods along with pedal-powered two-wheelers like the unique Mercedes-Benz, Scott and Kona.

Riding in formation and clad in proper riding gear, the enthusiasts hoped that the citizens of Mumbai would realise the importance of being safe and considerate on the road. India’s leading bicycle manufacturers, TI Cycles, offered their support by lending dozens of trendy Hercules and Avon bicycles to convert new riders, who otherwise would be uncertain because of road insecurity. The experienced riders came forward to help the newcomers to get over their fear and enjoy the ride.

This was a warm up for a mega charity touchdown event scheduled for October-November 2012 to support the Swagat Ashram orphanage.

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MTV and India Yamaha Motor Pvt. Ltd is all set to bring out a new program called Yamaha MTV Road to Love.

The concept of this program is to bring together lovers who are separated due to their long distance relationship with the help of the Yamaha Fazer. Like Sir Walter Scott’s Lochinvar, the two lovers will unite but the only difference over here will be the Yamaha Fazer in place of a steed.

The lovers in question will have to surmount certain difficulties before being victorious. The program covers over 12 episodes and will feature 11 love stories and one grand finale. The program is passed on 11 couples and their stories of separation over a distance of between 200 to 255 kms in India. Social networking sites like Facebook and Skype will be the only means of communication between these lovers who cannot meet or be together on a regular basis either due to financial constraints or job opportunities.

The lovers will be using the Fazer to conquer the distance between them proving that nothing can come between love be it weather, distance or circumstances. Registration is be open for those wanting to participate in these 11 stories. Yamaha are trying to utilize the television medium for their brand strengthening and retaining market share.

The 15th of August is and always has been an important day for us Indians.

This year Mumbai witnessed a record-breaking spectacle when, for the first time, 1,300 Royal Enfield riders gathered to ride together in celebration of the Independence Day.

Royal Enfield owners get together on such occasions in a spirit of brotherhood and ride together either for a cause or to spread the message of brotherhood and safety. If you happened to live in the vicinity of Bandra, at about 8.00 am you would have awakened to the sound of hundreds of bikes and thousands of people all gearing up for the start of the rally.

The rally started from the Royal Enfield showroom at Bandra and made its way to the Gateway of India and back via Marine Drive and Worli Sea Face. The theme for this year’s ride was: ‘A royal salute to the Indian armed forces’.

Compared to previous local rides, this year’s ride was well organised and rider and pillion safety were of utmost importance.

The 110th anniversary of American motorcycle heavyweights Harley Davidson is all set to officially start with two groups of HD motorcycle riders to embark on rides to explore the opposite corners of the world.

Being one with the feeling of independence, one group is ready to break free on the American west plains and another group is going to be one with nature through the scenic Tibetan plateau in China. These two rides are the flag-off events for the year long kick-off celebrations at HD. And what is a first, the iconic American brand is inviting everyone to ride along through their social media platforms.

Mark-Hans Richer, HD CMO states, “Harley-Davidson’s 110th Anniversary year is about celebrating the experiences of riding and inviting all to join in on the good times, in ways and places our founders couldn’t have imagined. Our 110th Anniversary year starts tomorrow with journeys on two continents. The first with a group of riders who’ve never before experienced the adventure of Sturgis, and the other is on the opposite side of the world with a group of enthusiasts riding in China across the Tibetan Plateau.”

One group of riders which includes GoPro sponsored athletes will ride into the Badlands of South Dakota to experience the thrill of the legendary ‘Sturgis Motorcycle Rally’ for the first time. Another group of adventurers will head east – literally way east! Led by Richer and Harley-Davidson Asia Pacific Managing Director Dave Foley, this group of enthusiasts will explore the Tibetan Plateau across western China.

Richer states, “This kick-off marks how Harley-Davidson will celebrate our 110th Anniversary, through our riders and our fans around the world, and everyone is invited to join in on the rides to Sturgis and the Tibetan Plateau on our new 110th Anniversary Web site, www.h-d.com/110.” The official Harley Davidson Anniversary Celebrations will be held in Rome on June 13-16, 2013, and in Milwaukee, Aug. 29-Sept. 1, 2013.