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Enfield ‘Motorclothes’

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Royal Enfield go the lifestyle way with their latest merchandise

The brand which has been personified by a rugged, tough, dust-loving and sweat-smelling Adonis so far is now headed for the manicured way. Wishing to make a niche in premium cruiser segment, Royal Enfield are taking the brand name to a new platform with their latest collection of merchandise. From just helmets, T-shirts and mugs, exhausts and visors, the company has now come up with designer jackets, boots, RE branded AGV helmets, saddle bags, office bags, rain gear and bandanas, etc, to make the brand name more of a style statement. Toeing the Harley line, Royal Enfield have plans to open special counters at all their major dealerships and give Enfield owners an all-new ownership experience. Besides, plans are afoot to introduce customised boots, gloves and other accessories too. Catering to the premium buyers, the prices have been kept likewise. Along with accessories, the company is also working towards introducing custom paint workshops for Royal Enfield bikes, thus making all Indian custom bikers’ dream come true.

Words: Gasha Aeri

 

Yamaha celebrates Golden Jubilee in fresh new colors

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MotoGP grid at TT Assen will see Yamaha in Red and White themes

MotoGP paddock at TT Assen will see a splash of Red and White. Yamaha’s factory racing team will be celebrating fifty years in Moto GP with the YZR-M1 in Red and White Livery. The celebrations started earlier this week with an Expo with many of the iconic machines that have marked Yamaha’s presence in Moto GP history. The media was also treated with glimpses of the YZR-M1 in Red and White. The factory riders Ben Spies and Jorge Lorenzo were accompanied by the Yamaha Tech 3 riders Cal Crutchlow and Colin Edwards. Moto GP legends Phil Read and Cees Van Dongen also joined the celebrations.

 

Words: Aniruddha Mulgund

 

Yamaha celebrates Golden Jubilee in fresh new colors

by

MotoGP grid at TT Assen will see Yamaha in Red and White themes

MotoGP paddock at TT Assen will see a splash of Red and White. Yamaha’s factory racing team will be celebrating fifty years in Moto GP with the YZR-M1 in Red and White Livery. The celebrations started earlier this week with an Expo with many of the iconic machines that have marked Yamaha’s presence in Moto GP history. The media was also treated with glimpses of the YZR-M1 in Red and White. The factory riders Ben Spies and Jorge Lorenzo were accompanied by the Yamaha Tech 3 riders Cal Crutchlow and Colin Edwards. Moto GP legends Phil Read and Cees Van Dongen also joined the celebrations.

 

Words: Aniruddha Mulgund

 

Monsoon Scooter Rally

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Gulf Oil to organise the 22nd edition of the annual event

Riding a scooter on hilly terrain at breakneck speed in the rain is something unheard of. Not many would risk it. But daredevils on two-wheelers have been doing exactly that for over 21 years and will continue the exercise on July 17 2011.

Around 35 motorsport freaks will ride over the backwoods of Navi Mumbai and challenge each other in Sportscraft’s 22nd Monsoon Scooter Rally, sponsored by Gulf Oil Corporation Limited. This annual event has become popular for riders of Mumbai, Pune, Nashik and its neighboring areas. Come the monsoon and all keep enquiring about the same.

The different classes for competition are Above 80cc up to 110cc – Two stroke; Above 110cc up to 160cc – Two stroke, and Up to 160 cc – Four stroke. Entry forms are available and accepted only at the Sportscraft’s office, Chitrakut, 3rd Floor, Siri Road, Chowpatty Bandstand, Mumbai 400 006. Tel. 022 – 23677631.

Monsoon Scooter Rally

by

Gulf Oil to organise the 22nd edition of the annual event

Riding a scooter on hilly terrain at breakneck speed in the rain is something unheard of. Not many would risk it. But daredevils on two-wheelers have been doing exactly that for over 21 years and will continue the exercise on July 17 2011.

Around 35 motorsport freaks will ride over the backwoods of Navi Mumbai and challenge each other in Sportscraft’s 22nd Monsoon Scooter Rally, sponsored by Gulf Oil Corporation Limited. This annual event has become popular for riders of Mumbai, Pune, Nashik and its neighboring areas. Come the monsoon and all keep enquiring about the same.

The different classes for competition are Above 80cc up to 110cc – Two stroke; Above 110cc up to 160cc – Two stroke, and Up to 160 cc – Four stroke. Entry forms are available and accepted only at the Sportscraft’s office, Chitrakut, 3rd Floor, Siri Road, Chowpatty Bandstand, Mumbai 400 006. Tel. 022 – 23677631.