New Bike Launches in India

Chris Pfeiffer celebrates with burnout action

BMW Motorrad celebrated the production of its two millionth unit at the Berlin Spandau plant since its inception in 1969. The company has expanded its markets across 130 countries over the four decades. The Bavarian manufacturer celebrated the event with a special edition R1200GS, unveiled by the popular stunt rider Chris Pfeiffer and a stunt show on his BMW F 800 R. An enthusiastic Chris ended the event with a burnout spelling out ‘20000000’. BMW, with a daily production of up to 510 units, has gotten the Spandau plant very busy. The humble beginnings in 1969 recorded an annual production of 12,000. With fresh new models like the S1000 RR and the luxury tourer K1600 GT the figure has risen to 97,076 units in 2010.

Words: Aniruddha Mulgund

Hero group applies for a name change

As their first step after the spilt from their 20-year old venture with Honda Japan, Hero group has applied for a name change from Hero Honda to Hero Moto. As per further information, the brands under this group will however remain unchanged. The name change process is likely to take about two months’ time.

Words: Gasha Aeri

 

 

Electrovaya and Hero Electric showcase electric scooters for the North American market

 

Hero Electric recently augmented their collaboration with Electrovaya Inc., the Canada-based manufacturer of Lithium Ion SuperPolymer batteries. As part of this collaboration, Hero Electric showcased its electric scooters, powered by Electrovaya batteries, at the recently-concluded International Spring Motorcycle Show in Toronto. Hero Electric has also developed two electric scooters unique to the North American market, the Zion and Optima Plus. The Hero Group subsidiary plans to start selling electric scooters fitted with Electrovaya’s Li-ion batteries in the Canadian market in the third quarter of 2011. According to Sohinder Gill, CEO of Hero Electric, the scooters will initially be marketed in the Greater Toronto Area (GTA) and the distribution network will thereafter be expanded to most of the critical markets in Canada.

“Hero Electric is an established company with a solid brand reputation in an industry that will see its share within the transportation market grow as the price of oil continues to rise,” said Dr. Sankar Das Gupta, CEO of Electrovaya Inc. “Our Lithium Ion Super Polymer battery technology is an ideal fit for the two-wheeler electric vehicle model because of its scalability, efficiency and green NMP-free production process.”

 

Words: Saeed Akhtar

 

Bike India meets the Ducati top bosses at the Diavel Asia launch in China

 

Italian sportsbike maker Ducati has been expanding its brand presence in India steadily in the last few years. It currently has three dealerships in the country and has launched most of its motorcyles here. We met the brand’s top management at the Asian launch of their latest offering, the Diavel that isexpected to be launched in India anytime now with a pricetag of around Rs 20 lakh. The Diavel is Ducati’s first cruiser, sharing its engine with their flagship 1198 Superbike. Like every other manufacturer, Ducati is also excited about the growing Indian market. They have a brand image as an exotic Italian bike marquee and want to cash in on the strong motorcycle culture in India. However, Ducati will only sell premium, taking into consideration that they have hardly any niche left in the volume segment that is dominated by the Japanese. They want to stay true to their L-twin engine-Trellis frame formula, offering only their global products here. However, to improve their position in Asia, Ducati is setting up a production plant in Thailand which will be operational by the end of this year. This will reduce the prices of their bikes in India due to the free trade agreement (FTA) between the two countries.

 

Words: Piyush Sonsale

 

Big budget deals and makeover in progress

 

Japanese motorcycle giant Honda is making profit from their ex-joint venture Hero Honda even post break-up. Honda first sold their stake in the joint venture to their partner Hero group for almost Rs 4,000 crore last December. Hero however, is still dependent on Honda for technology. So as an immediate measure, Hero has struck a deal with Honda where the former will produce the Honda engines for their existing products under a licence till June 2014. Hero will pay around Rs 2,350 crore for the same over the course of the deal as royalty to Honda! On the other hand, Hero is now focusing on their solo run in the Indian motorcycle market where they are currently the leaders. It has hired a UK based creative agency Law and Kenneth to create a new brand identity and its communication, along with another international firm Wolff Olins for the same job. Hero wants to revamp their brand completely and though allowed by Honda to retain their name till 2014, want to change the brand name and logo to suit their new strategies.

 

Words: Piyush Sonsale