New Bike Launches in India

U.S. based premium lubricant manufacturer, TOP 1, launched its products in India

TOP 1 Oil Products Company has launched its premium range of lubricants in India and Lucas Indian Service (LIS) will be marketing and distributing the products. The annual lubricant market catering to the auto sector is estimated to be around Rs 25,000 crore. Of which, the market share of high end lubricants comprising of synthetic and semi synthetic lubricants stand at around 10 percent i.e. Rs 2,500 crore. Frank Ryan, Vice President, Sales and Marketing, TOP 1 Oil Products Company, informed that the company would address to the market requirements of premium lubricant segment. Company’s country head, R Ramesh, added that “We are targeting to achieve around 10 percent of the premium segment in the coming 5 years.” The TOP 1 products for bikes would be available in the range of Rs 285 – Rs 750 per liter while for passenger cars they would be available in the range of Rs 285 – Rs 1,200 per liter. Further, the lubricants for heavy duty diesel vehicles would cost between Rs 310 – Rs 370 per liter.

LIS is known to be a 100 percent subsidiary of Lucas TVS, and had a country wide distribution network across 650 cities through over 2,500 dealers and service dealers.

Words: Amit Panday

Present at the occasion were Pune Warriors; Saurav Ganguly and Rahul Sharma

In order to enhance its relationship with dealers, Valvoline Cummins India organized a dealership meet in Delhi. Sandeep Kalia, CEO, Valvoline Cummins India said “we continuously want to lay emphasis on the importance of our business partners and interact with them directly.” The company is one of country’s leading lubricant manufacturer. Also present at the event were cricketers Saurav Ganguly and Rahul Sharma. Amongst others who attended were Sandeep Singla, AVP, Valvoline Cummins India and Abhinav Sharma, Marketing Manager, Brand, Valvoline Cummins India.

Words: Amit Panday

TVS ups the Max 4R with a sturdier makeover

The recently launched Max 4R from TVS has undergone a few changes and a sturdier variant has been launched in the form of the Max 4R LX. The new variant is aimed at the rural commuter and will be powered by the same 109.4 cc engine. The minor changes will include a better cushioned seat and  changes in the handling and safety features along with an optional mobile charger on the go. The commuter will be priced at Rs. 39,090/- and will be available at all TVS outlets across Maharashtra.

Elec-Trans announce ‘rent-a-bike’ campaign in Pune.

Pune goes green with electric bike rentals.

Elec-Trans announce ‘rent-a-bike’ campaign in Pune.

Pune goes green with electric bike rentals.

ET Elec trans Ltd. has announced the ‘rent –a- bike’ campaign in the city of Pune. For the first phase the company has appointed three franchisees in the city and will be renting out 50 bikes. The electric bikes will be powered by a 750 hp motor and will be completely eco friendly.  If all the formalities will be completed by the Region Transport Authorities (RTA) the services will be available from 29th May itself. Bikes will be charged on per minute basis.

Although bike rentals have been available in Goa, Kerala and Himachal Pradesh for quite some time, the concept of electric bikes in a city is unique and purpose oriented. Hopefully, the concept will be adopted in other cities across the country where personalized mobility is preferred.

Words: Aniruddha Mulgund

6 % of sales expected from global sales by 2012

Royal Enfield makes a mark globally

6 % of sales expected from global sales by 2012

In the last 5 years, Royal Enfield has made significant strides in the global market. From North America to Europe in the West and Japan to Australia in the East, today Royal Enfield has pride of place across the globe. By 2012, Royal Enfield’s export would contribute around 6 per cent to its annual sales and find its presence in more than 40 countries around the world. In 2010 Royal Enfield was ranked among the top 10 selling motorcycle brands in UK in the 125-500 cc category and after reviewing the available models at the Progressive International Motorcycle Show in New York in January 2011, Popular Mechanics has ranked the Royal Enfield Classic Chrome and Bullet 500 among its Top 10 picks from the show. It has also found a place in Celebrity talk show host Jay Leno’s garage