New Bike Launches in India

After being pushed down to the fourth position in the Indian two-wheeler market, TVS Motor are not willing to take things lying down.

The Hosur-based company is readying a slew of new two-wheeler models, including the Phoenix executive-commuter which was spied being tested near the company’s factory in Tamil Nadu. The bike strongly resembles the 125-cc concept, Radeon, which was shown during the 2012 Auto Expo. Slated for an October launch, it carries similar design cues as seen on the TVS Star City, with an all-black engine, exhaust and six-spoke alloy wheels. Going by the spy pictures, the new executive-commuter has nothing in common with the TVS Flame, except the 124.8-cc, single-spark, air-cooled motor capable of producing about 10.5 PS and 10 Nm. The good looking petal disc brakes in front hint at it being positioned towards the premium side of the 125-cc segment at an estimated price of Rs 50,000.

Expect promotions for the new Phoenix to start early next month.

Image courtesy: www.motorbeam.com

After being pushed down to the fourth position in the Indian two-wheeler market, TVS Motor are not willing to take things lying down.

The Hosur-based company is readying a slew of new two-wheeler models, including the Phoenix executive-commuter which was spied being tested near the company’s factory in Tamil Nadu. The bike strongly resembles the 125-cc concept, Radeon, which was shown during the 2012 Auto Expo. Slated for an October launch, it carries similar design cues as seen on the TVS Star City, with an all-black engine, exhaust and six-spoke alloy wheels. Going by the spy pictures, the new executive-commuter has nothing in common with the TVS Flame, except the 124.8-cc, single-spark, air-cooled motor capable of producing about 10.5 PS and 10 Nm. The good looking petal disc brakes in front hint at it being positioned towards the premium side of the 125-cc segment at an estimated price of Rs 50,000.

YouTube user, Anil R Nair, has uploaded a sneak preview of what seems to be the TV promos for the new Phoenix. Being surreptitiously shot with what seems to be a cellphone camera, the video quality is a bit blurry and shaky, but it gives us a fair idea of how the new bike will be squared against the competition. Expecially noteworthy is the snazzy instrument console in orange with a huge speedo, service indicator, fuel gauge and tripmeter among other paraphernalia. We can’t wait to see what other surprises this TVS have in store for us.

Watch the leaked promo here: http://www.youtube.com/watch?v=_WCvWQp1g9I

 

 

 

Image courtesy: www.motorbeam.com

Yamaha Motor India has announced bookings for its Ray scooter, tentatively scheduled for a mid-September launch.

The Ray has a lot of expectations to live up to as it is the first ever offering of the Japanese motorcycle major in the Indian market and, as such, will be expected to deliver on the company’s core values of performance and excitement without compromising on the user-friendliness traditionally offered by scooters of its ilk.

Yamaha has also roped in Deepika Padukone as brand ambassador for the Ray and also launched an innovative promotional campaign featuring the Bollywood actress. The company is asking customers to guess the correct ex-showroom price of the Ray, and the correct answerer will get to ride away on one of the brand new 125cc scooters. Moreover, 1000 randomly selected bookings will be gifted Yamaha merchandise while all advance bookings will get some assured gifts from the company. So, if you’re in the market for a new scooter, head over to the nearest Yamaha sales outlet or just log on to their website http://epoint.yamaha-motor-india.com/raybookingsopen/ to take part in the campaign. Who knows, you might just be the lucky winner of a stonking new Ray!

 

 

Indian cricket captain and brand ambassador of TVS StaR city, Mahendra Singh Dhoni, who was in the city yesterday, unveiled a special, limited edition, all black, 110cc TVS StaR City motorcycle for Tamil Nadu.

In a private function the Indian captain, who interacted with TVS Motor Company’s Tamil Nadu dealers and select owners of TVS motorcycles, said, “This has been a great experience for me, mingling with people who literally live motorcycles. Every interaction is a new learning experience no matter how much one thinks one knows.  It feels great to be among the consumers of TVS StaR City that I’ve endorsed for seven years now. I personally love motorcycles, so launching a special edition TVS StaR City, is that much more exciting.”

According to TVS Motor Company’s President–Marketing, H S Goindi, “In addition to having an all-black themed styling, this value for money, executive class commuter is elegant, yet tough and powerful, returns a stunning fuel economy. High quality ride handling and easy maneuverability makes riding the TVS StaR City extremely comfortable, on any terrain. There is no change in price which starts from Rs. 40,775/- (ex-showroom Tamil Nadu) and we expect this special edition TVS StaR City motorcycle, to further strengthen the volumes of TVS StaR City by around 15% in the state.”

All black alloy wheels, refreshed styling and graphics with a comprehensive backlit speedo add to the style quotient of the TVS StaR City.

 

Indian cricket captain and brand ambassador of TVS StaR city, Mahendra Singh Dhoni, who was in the city yesterday, unveiled a special, limited edition, all black, 110cc TVS StaR City motorcycle for Tamil Nadu.

In a private function the Indian captain, who interacted with TVS Motor Company’s Tamil Nadu dealers and select owners of TVS motorcycles, said, “This has been a great experience for me, mingling with people who literally live motorcycles. Every interaction is a new learning experience no matter how much one thinks one knows.  It feels great to be among the consumers of TVS StaR City that I’ve endorsed for seven years now. I personally love motorcycles, so launching a special edition TVS StaR City, is that much more exciting.”

According to TVS Motor Company’s President–Marketing, H S Goindi, “In addition to having an all-black themed styling, this value for money, executive class commuter is elegant, yet tough and powerful, returns a stunning fuel economy. High quality ride handling and easy maneuverability makes riding the TVS StaR City extremely comfortable, on any terrain. There is no change in price which starts from Rs. 40,775/- (ex-showroom Tamil Nadu) and we expect this special edition TVS StaR City motorcycle, to further strengthen the volumes of TVS StaR City by around 15% in the state.”

All black alloy wheels, refreshed styling and graphics with a comprehensive backlit speedo add to the style quotient of the TVS StaR City.