Bike India

Best Bikes in India | No.1 Two Wheeler Magazine

  • Home
  • News
    • Upcoming Launches
    • Latest News
    • New Bike Launches
  • Reviews
    • First Ride
    • Road Test
    • Comparison
  • Features
  • Our Bikes
  • Videos
  • Subscribe
  • NG Auto
    • AUTO COMPONENTS INDIA
    • CAR INDIA
    • COMMERCIAL VEHICLE
  • Brands

Excelsior-Henderson Revival: All You Need to Know

December 30, 2020 by Anosh Khumbatta Leave a Comment

Bajaj have gone out and bought the rights to the Excelsior-Henderson motorcycle brand. Never heard of this American motorcycle manufacturer? Let’s get you up to speed.

The Excelsior-Henderson saga started when Chicago-based bicycle manufacturer Schwinn brought two successful American motorcycle brands between 1912 and 1917. At the time, Excelsior, founded in 1905, were know for building 1,000-cc V-twins, while Henderson, founded a year later, focussed on developing inline-fours. Schwinn produced and sold Excelsior-Henderson motorcycles until 1931, ceasing production in the face of the Great Depression.

That might have been the end of the marque if it wasn’t for Daniel Hanlon of the Minnesota-based Hanlon Manufacturing Company, who bought the rights to the Excelsior-Henderson brand in the early 1990s with the aim of developing a high-tech V-twin cruiser to take on Harley-Davidson. The revived brand set up a dealer network with 140 touch-points across the United States and launched the Excelsior-Henderson Super X in 1998, featuring a fuel-injected 1,386-cc V-twin with a DOHC four-valve head. The bike was a premium product, priced at $18,500 ($30,000 or Rs 22 lakh in today’s money), and the company sold just under 2,000 of these motorbikes before filing for bankruptcy in late 1999.

The Excelsior-Henderson company exists to this day, and while they never restarted production, they continue to produce spares and provide support for the 1998 Super X, their only model. On December 4, 2020 Bajaj filed a trademark application to use the Excelsior-Henderson name, indicating that the Pune-based company are in the process of, or have already bought the rights to the Excelsior-Henderson marque.

Until we receive word from Bajaj regarding their plans, there’s no telling where this trademark filing can lead as Bajaj brings this ancient motorcycle brand back from the grave, but it’s possible that we might see Bajaj-built bikes on Indian roads sporting the legendary Excelsior-Henderson badge in the near future. Stay tuned for updates.

a.khumbatta11@nextgenpublishing.net'

Anosh Khumbatta – who has written 298 posts on Bike India.


Email

Related posts:

Lumax Lubricants and Coolants Launched
Simple One Launched in India
Geoffrey Emmanuel in FIM World Championship JuniorGP

Filed Under: Bajaj, Latest News, News Tagged With: american, bajaj, bike, Brand, cruiser, Excelsior-Henderson, India, latest, marque, new

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

AlphaOmega Captcha Classica  –  Enter Security Code
 ⟲    ➴
 


LATEST ISSUE

Bike India - India's no. 1 two-wheeler magazine

17TH ANNIVERSARY SPECIAL

Bike India - India's no. 1 two-wheeler magazine

Triumph Street Triple 765 R and RS Review | The Best Street Triple Yet

Ducati Diavel V4 Review | Devil of the Mountain

Royal Enfield Hunter 350 first ride | Aspi Bhathena

SPECIAL Featured Story

Bookings Opened For New 2023 Yamaha Models

Bookings Opened For New 2023 Yamaha Models

Bookings for the new 2023 Yamaha models, the YZF-R3, MT-03, YZF-R7 and MT-07 have started across India. Yamaha dealers are accepting reservations for a refundable booking amount of Rs 3,000. In the coming months, these bikes are anticipated to make a formal appearance.

More about this.

Recent Posts

  • Lumax Lubricants and Coolants Launched
  • Simple One Launched in India
  • Geoffrey Emmanuel in FIM World Championship JuniorGP
  • Harley-Davidson X440 July Launch

Car India

Car India Magazine - Get your Digital Subscription

Latest News

Lumax Lubricants and Coolants Launched

Simple One Launched in India

Geoffrey Emmanuel in FIM World Championship JuniorGP

Harley-Davidson X440 July Launch

Subscribe to Car India

Subscribe to our Car India Magazine

Bike India: India’s no. 1 two-wheeler magazine

BIKE India covers the two-wheeler industry in its entirety, both from the local and the international perspective. Also delivers the most definitive verdict on machinery and performance by explaining the hows, whys, and whats on every new bike in a lucid and user-friendly manner. BIKE India is the India’s most authoritative two-wheeler publication, a magazine for people with a passion for bikes and everything to do with their history and heritage.
SiteMap

Copyright © 2023 · BIKE INDIA INDIA’S NO. 1 TWO WHEELER MAGAZINE, BY FAR! ·