If you’re living in Pune, Ahmednager, or Aurangabad, keep yourself free on Sunday, the 24th of November, because the Chai & Pakoda run is coming to your city. [Read more…] about Tri-city Chai & Pakoda run upcoming
New Kawasaki Z250 makes Tokyo entry
Kawasaki’s aggressive, street fighter, the Z250 was put up on display at the Tokyo Motor Show, and it was accompanied by the news of a possible appearance in Indian markets. [Read more…] about New Kawasaki Z250 makes Tokyo entry
Yamaha R25 prototype breaks cover!
Japanese power brand Yamaha have unveiled its highly anticipated Yamaha R25 (250cc) concept at the ongoing 43rd Tokyo Motor Show in Japan. [Read more…] about Yamaha R25 prototype breaks cover!
Benvenuto Primavera!
The 2013 EICMA saw the Italian scooter marque showcase its highly-anticipated Vespa Primavera for the global market. The Primavera (Italian for ‘spring’) oozes with the retro charm usually associated with Vespa scooters, and from a stand-still, the Primavera is all about class.
Officials at Vespa present at EICMA pointed out a few significant features in this new scooter offering: a redesigned dash which houses a hybrid analog – LCD instrumentation, several relocated components, a bigger under seat storage, and a shiny 200mm front disc.
The Primavera has been stated as a global offering for the world markets and will be offered in 50cc, 125cc and 150cc versions by the Italians. The rumor mill in India is abound with stories that Piaggio might bring the Vespa 125cc Primavera here as a replacement to the standard LX 125 model too, although nothing official has been disclosed yet. We certainly do feel that the forthcoming 2014 Auto-Expo might throw some light on the Primavera’s possible Indian debut.
Story: Sayem Parvez Syed
Hero gets Sunburn’d
Hero MotoCorp is all set to put on its dancing shoes as it ties up with one of India’s biggest music festivals, Sunburn. In its 7th year, the Electronic Dance Music (EDM) Festival features the who’s who of the worlds biggest DJs, and Hero has now got in the act.
In fact, Hero have even roped in Swedish house music legend and former member of the Swedish House Mafia – Axwell to star in their new advertisement. Axwell will be headlining the Goa leg of Sunburn this year, and is an absolute icon of the EDM movement across the globe, and as such it’s a major coup for Hero to acquire his services for their promotional activities. This alliance is sure to ramp up the interest for the brand among India’s masses, and especially the youth as EDM is popular with they young populace of India in particular.
Story: Harket Suchde
Watch Axwell in action on the Hero Impulse below:
http://www.youtube.com/watch?v=TSa2xa5ukns
