Thank You, One and All!
THIS MONTH BIKE INDIA COMPLETES 11 YEARS AND WHAT A journey it has been! When we started a dedicated magazine for two-wheelers only, most of the people in the media business thought we were crazy. Today, 11 years down the line, we feel vindicated for Bike India has become by far the biggest bike magazine in the country. The core team at Next Gen Publishing made a decision in 2005 that we would not start another auto magazine where two-wheelers did not get their due coverage. As is the case with most other magazines, two-wheeler coverage starts towards the end of the magazine and how often do you see a bike on the cover? The Indian bike industry certainly deserved a focused and dedicated two-wheeler magazine.
Bike India has gone from strength to strength over the last 11 years and for this I would like to thank all the readers and manufacturers for their support. Without the readers we would not have survived and grown, and without the manufacturers’ support we would not get new bikes, month on month, to test and review for you.
The two-wheeler market dynamics have changed drastically over the past 11 years, it being a predominantly commuter bike market back then. Now we have more or less all the top global brands in India and leisure biking has taken off in quite a big way.
A lot of hard work goes into bringing out a magazine every month. The road-test writers get a by-line along with the photographers, but there is a lot of hard work done behind the scenes by the copy desk editor and the designers. The real unsung heroes are the marketing team as they don’t even get a mention but without their hard work it won’t be possible to bring out this magazine.
Once again I would like to thank all the readers and manufacturers for their support for the past 11 years and look forward to it in the future as well. Enjoy this special anniversary issue as much as we enjoyed putting it together.
Please wear your helmets while riding. We wish you happy and safe biking.
Aspi Bhathena
Editor
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