Celebrated Indian actor Amitabh Bachchan roped in as the brand ambassador for the TVS Jupiter.

In order to promote the “ZyadaKaFayda” brand philosophy of the TVS Jupiter, the company has joined hands with Bollywood A-lister, Amitabh Bachchan. This is the first time the company has partnered with veteran actor, affectionately known as ‘Big B’ for their marketing efforts and will be launching the ad campaign shortly. The first campaign will be set in a festive theme and will be directed by Shoojit Sircar of Vicky Donor and Madras Cafe fame.

Commenting on the alliance, K N Radhakrishan, President and CEO, TVS Motor Company, said, “Amitabh Bachchan is held in high esteem in the hearts of Indians. He embodies the fact that success comes from talent that is nourished with great diligence, character and the spirit of wanting to do ‘Zyada’. This is the philosophy behind TVS Jupiter, ZyadaKaFayda, which we are confident will resonate across India, especially when it is propagated by Bachchan himself. We are very happy to welcome him into the TVS Family.”

Responding to this potentially long-term union, Amitabh Bachchan said, “It is an honour to associate with TVS Motors, especially, with its flagship scooter, the TVS Jupiter. I felt very welcome, and at home here. While we are working on some very exciting things, the first campaign is looking very good and I am sure will be liked. I look forward to a fulfilling association with the brand. To all members of the TVS Jupiter family, I would like to convey my warm greetings for a very happy and prosperous festive season.”