Royal Enfield headed westwards

The Chennai based company is all set to enter the Brazilian market

Royal Enfield, the classic Indian motorcycle manufacturer has a strong desire to enter the Latin American market and wishes to begin this venture with Brazil. The company is apparently in talks with various contract manufacturers in Brazil. RE is looking for a contract manufacturer as the company doesn’t want to raise the stakes too high and enter an unknown market all by themselves. The Brazilian two-wheeler market is approximately 6-7million units a year and it would benefit RE if they enter this market. This venture will also help them to create a bigger footprint the world of two-wheelers. However, the company has not released any information confirming these plans. But we expect RE to do it shortly.

Words: Ravi Chandnani

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