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Royal Enfield headed westwards

January 31, 2011 by Bike India Team Leave a Comment

The Chennai based company is all set to enter the Brazilian market

Royal Enfield, the classic Indian motorcycle manufacturer has a strong desire to enter the Latin American market and wishes to begin this venture with Brazil. The company is apparently in talks with various contract manufacturers in Brazil. RE is looking for a contract manufacturer as the company doesn’t want to raise the stakes too high and enter an unknown market all by themselves. The Brazilian two-wheeler market is approximately 6-7million units a year and it would benefit RE if they enter this market. This venture will also help them to create a bigger footprint the world of two-wheelers. However, the company has not released any information confirming these plans. But we expect RE to do it shortly.

Words: Ravi Chandnani

m.salvi@nextgenpublishing.net'

Bike India Team – who has written 989 posts on Bike India.


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BIKE India covers the two-wheeler industry in its entirety, both from the local and the international perspective. Also delivers the most definitive verdict on machinery and performance by explaining the hows, whys, and whats on every new bike in a lucid and user-friendly manner. BIKE India is the India’s most authoritative two-wheeler publication, a magazine for people with a passion for bikes and everything to do with their history and heritage.
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