Hero Moto to sponsor Narain Karthikeyan for Indian GP
Hero Moto is gearing for its entry into the world of top-level motor racing. The company recently announced that they will be sponsoring Narain Karthikeyan and his team for the Formula One Grand Prix to be held in India next month. As per the deal, the Hero Moto logo will be prominently displayed on Narain’s HRT-Cosworth F111 car, giving the brand huge coverage and publicity in what is unarguably the country’s largest sporting event of the year.
Speaking on the ocassion, Narain Karthikeyan stated ,“Hero is one of the oldest and most prominent Indian brands and I am pleased to be associated with it. Today is a very important step in the right direction for motor sports in the country. The sport has come a long way since the day I started racing. Viewership has gone up a lot, and corporate support is now more forthcoming. Formula One is in its nascent stage in India with great potential waiting to be explored. I hope with the support from Hero Motors we will be able to scale new milestones in the times to come”.
Commenting on the association with Narain Karthikeyan, Mr. Pankaj Munjal, Managing Director, Hero Motors said,“Hero Motors is committed to be amongst the first Indian corporate houses to compete in the Indian Grand Prix and we are indeed very proud to be associated with Narain Karthikeyan and Hispania Racing Team (HRT). The alliance with the HRT will provide a unique platform for the group to communicate its extensive of competencies to a global audience. The association with Narain Karthikeyan and HRT team has lot of synergies in our core values for which we are known for and truly reflects our commitment towards excellence, speed, growth & innovation.”
The Indian Grand Prix will be held in Greater Noida, India from October 28th – 30th October 2011.