On a day of major culture significance to Mumbai’s populace – Makar Sankranti, and day three of Mumbai’s annual Road Safety Week, the city’s police took to the streets with a unique message for both bikers and cyclists riding without helmets.
The fuzz stationed at the busy Worli Naka offered no-helmet offenders a pack of traditional Sankranti sweets: tilgul rather than the usual Rs 100 fine that goes with the offence. The message from the cops was simple – forget the fine, celebrate the fact that you are still alive.
A powerful message delivered in the nicest, and most creative way possible, this move will probably have a more lasting impact than the usual Rs 100 fare, and hopefully it will convince some of the people that the police encountered on the day to start protecting both their noggins and their future, for their own, and their families’ sakes. So kudos to the Mumbai Police for this innovative and poignant effort, here’s hoping it bears some ‘sweet’ results.
Images: Arsalaan Shah